Turning to Digital Marketing to Help Your Business Survive COVID-19

Many of us are not sure what to do with everything that comes with the Coronavirus pandemic, especially if you are a small business owner. Not only are you concerned about the health and safety of your family, but you have a business, employees, and customers to think about. What about your financial well being? What are the right steps to take?!!!

?? I'm sure you are wondering if you should even be marketing your business at this time.

This could be your opportunity to shine!

COVID-19 Small Business Marketing Checklist

We have a comprehensive list of COVID-19 marketing strategies to consider here, but below are the top three recommendations you need to do now (like, right now):

1. Evaluate your service offering and process - what can you do to better meet the needs of your customers during this time?
2. Update your message strategy - make sure that anything that is out there online, in your automated emails, social media, etc. is still relevant and empathetic to what people are going through.
3. Evaluate your paid advertising - there may be more opportunity than you realize and you don't want to spend more money playing catch up later. I outline three options to consider for your paid advertising here.
4. Help the community or simply provide amazing value - Are you able to help the community in any way? Make your brand shine by relating on a personal level. Can you offer something for free? Can you volunteer your time or lend your skills virtually in any way?

In Summary

If cash flow is an issue, make sure you are staying in front of people on social, email and producing blog content. Your messaging WILL need to change for the time being. Make sure you are connecting with what people are going through. Uplift people, be humorous, but be there.

Marketing in its simplest form is about reaching people at the right time at the right place with the right message. The biggest challenge for most small businesses is being consistent and getting momentum. Don't lose it if you've been working to build it!

Read the full article here: https://www.aedesignco.com/blog/turning-to-digital-marketing-to-help-your-business-survive-covid-19/

Get Cost-Effective Support

And, for those that need some guidance during this time, sign up for hourly consultation to get the guidance you need to do this! A lot of business owners are having to take a lot of things in their own hands and I can provide guidance so they are confident knowing their efforts will yield results.

Book a spot on my calendar here

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?? PLEASE, let's help one another. How has your business changed and what have you done to adjust? Please share! ??