Turning Big Game Buzz into Brand Legacy
COOL
How?Homes.com?Scored Big
Homes.com?made a splash with a Big Game campaign that humorously emphasized their superiority in home shopping without directly stating it. By featuring well-known actors, strategic teaser placements, and a surprise celebrity cameo, the campaign kept audiences engaged and reinforced the brand’s growing presence. Even after the game,?Homes.com?continues to position itself as the go-to play for homebuyers.
INTERESTING
Game Day Is Just the Beginning
A strategic, big-picture approach to Big Game advertising ensures long-term impact beyond just game-day buzz. By crafting integrated campaigns that engage audiences before, during, and after the Big Game, RPA has helped brands achieve significant visibility and results. Our method ensures each campaign is more than just a moment — it’s a lasting win.
THINKING
Winning Beyond the Whistle
With over 30 years of Big Game advertising experience and more than 20 game-day spots, we know firsthand what it takes to create campaigns that leave a lasting impact. Along the way, we’ve gathered invaluable lessons about audience engagement, evolving media landscapes, and the power of a well-crafted idea. The Big Game is more than just a stage for ads—it’s a proving ground for creativity, strategy, and cultural relevance. And after decades in the game, we’ve got plenty of stories to share.
If you’d like to learn more about our work, our expertise, and our thinking, please reach out: