Turning 50! Happy Birthday Edition! ??
This humble newsletter is having its 50th edition birthday today and it is also my birthday today. However, I can promise you that I'm not 50, I have a bit to go yet!
Thanks for all the LinkedIn birthday messages BTW. As Michelle Goodall said to me as I wrote this. It's a LinkedIn oddity, but I quite like it. I tend to agree, at first it was STOP BEING FACEBOOK!! But now I respect that friendships transcend platforms and friends are made through business.
A HUGE thanks for all the feedback, support and reactions to my newsletter. It's not got mad subscriber numbers, but its got decent readership numbers and a great quality readers too. Often subjects I cover come up in conversation, oh Adam you wrote about this... etc etc. that does make me smile. So thank you!
Yeah, anyway it's been a while. I hope you didn't miss your weeklyish dollop of Tech YOU Out! It has irked me that my last newsletter picture was a fridge full of meat, but I've been crazy busy.
I've been in Bristol on a stag do. I didn't ask for Trustpilot reviews but based on the feedback, I'm pretty confident that they would have been 5 stars. Perhaps, I can start a side hustle for organising not to boozy stag do's in Bristol for men over 40. Feels a bit too niche but I'll add it to my list of business ideas.
Speaking of, notenoughbread.com only didn't take off because I never got the 'promised' investment from Jon Oakley . I have less time for hobbies these days, so it was probably a wise decision, at least for now. Also complaining about not enough bread in a restaurant during a war and the cost of living crisis perhaps isn't a good road to go down right now. I do have another potential use for that domain name though that I've been dying to setup to help people.
That said, the amazing Rachel Perera (pictured) did manage to get me out of semi-retirement recently for LDN Life and it reminded me quite how fun it is to review the best of what London has to offer. It reminded me of why I love London and why I setup the blog 10 years ago. Much has changed, and many cities in the UK. Brighton and Bristol included are absolutely fantastic, but its a city that still excites me every time I'm there. Apart from the trains...
You can watch a NSFL (Not Safe For LinkedIn) Threads video of me putting my Bompas & Parr Studio Ltd approved super tasting and smelling skills to good use tasting the difference between Yeni Raki 1937 and their craft raki. Yes, I'd had a few by the time we filmed it and it was delicious.
Also, since my last newsletter we said our goodbyes to Universal Analytics and hello to a brave new world of GA4! The internet was awash with memes and panic. Plus general WTAF. If it's not broken, don't fix it... Well unless you're Google and loves sunsetting products, especially ones that people like, remember Google reader. Smart companies made bank and some great videos to boot.
Yes, Google's GA4 has been the marketing worlds biggest update snooze button for what seems like a decade. AND!!! No one seemed to be happy about it. I'm not even sure Google is happy about it. Because I'm still seeing data, including new data in UA...
It's been a mad millennium bug like scramble that has seen the likes of Piwik PRO come to the forefront of many peoples minds. In part due to Odd Morten S?rensen who has been singing its praises and become an analytics influencer in the process.
The problem of course is not that Piwik Pro or Optimizely picking up customers, its that Google made these products have no, or little value at the basic level and now businesses are having to pickup the tab at the worst possible time. And... Google is still expecting the ad $$$$ to still roll in. I spoke with Optimizely last week and I even have their cap. But going from 0 to $$$ is a bitter pill to swallow for any lean run Martech stack budget.
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What to use instead of Google Analytics and Google Optimise if you're on a low budget or have little budget maneuverability? I'll be looking at that separately. Odd Morten S?rensen , I'll need a hand.
It wouldn't be my newsletter without a bit of AI.
Time for an AI joke, made by AI? Glad you asked!!
Why did the AI decide to end the world?
Because it finally realized that the most efficient way to achieve optimal performance was to CTRL+ALT+DELETE everything!
How did that make you feel? Cold? Yeah, me too.
But there are plenty of ways that AI can help you with your business, in particular, your marketing. Especially, when you are stretched for budget and time, but you still need the right strategy and approach. Just plugging in AI or AI tools is not the answer.
AI will likely tell you what you want to hear, not what you need to hear. So, if you just parrot fashion what AI tells you, you might get an early boost or stay where you are right now but you likely won't see a long term boost in rankings because as Jordan Vickery recently presented, it can easily be ?? in ?? out! The world is already full of ??, so don't add to it. Congrats on the new role BTW Jordan. Journey is going to be huge(r).
Why? A few reasons. As much as more content for Google, Bing etc. is seen as a good thing. The same paymasters are also providing tools to give answers that condense that it's something manageable. Experimenting with TL:DR intros is certainly a worth while option rather than a basic introduction/conclusion. Why? Well what is written for SEO and what a person might visit you for is not one and the same thing. The length if the content and the bit they visit you for isn't mutually exclusive.
If Google loses the AI race and spits its giant trillion dollar dummy out or starts to lose revenue, what is it going to do? On my personal journey to search for things, I have noticed a lot of new domains. Clicking on some of them give bland and generic results that aren't worth your time. With that shallow assessment, Google already needs to review its approach, otherwise what is the point. Regardless of Bards success. Google will likely take corrective measures and quickly against sites that are either very new, or sites that have massively upped their content output. That's before we consider that Google knows with a high degree of certainty what is AI content.
It will all come back to quality and genuine human connection. Again, AI can assist with this, but it shouldn't replace.
Right,
10年国际教育工作经历,寻求在英国的销售岗位。有责任心,快速学习能力,曾为公司年度销售冠军,客户满意度冠军。
1 年Happy Birthday my tutor.
Happy birthday Adam! And a separate happy 50th!! ??
Award-Winning Tech Leader | Keynote Speaker | Published Author
1 年Happy Birthday Adam!
Alternative Events Director *** Bringing together mid/top tier accountancy management, audit partners and their tech leaders *** Former Accountex *** Alumni top 50 Women in Accounting.
1 年Happy birthday!
Your story, told better...brand, marketing, and IR for private equity and anyone else who needs it
1 年Top guy, top read - happy birthday/anniversary to you and your superb newsletter, Adam C. MCIM