Turning 40: A New Beginning, Not an End
John Bryant
I help business owners thrive through nutrition, exercise & mindset by giving them tools and strategies they can use for the next 20 years+ without having to go on another diet again. |Nutrition | Diet |
I used to think hitting 40 meant getting old. That it was a sign I should start slowing down, that my best years were behind me. But I’ve come to realise that turning 40 is more like reaching the halfway point in the journey of life and it’s still not about having everything figured out, but about knowing I’m on the right path forward.
Each decade brings its own opportunities and challenges. I’ve learned that the key to making the most of this stage of life is shifting from "should do" to "must do." It’s about taking action, setting priorities, and making the changes that truly matter—because time no longer feels endless.
Health and Fitness at 40
Staying active has always been important to me, but my approach to training has evolved. In my 20s and early 30s, it was about pushing hard, chasing performance, and striving for visible results. Now, I train to stay strong, mobile, and energised for the long term.
The goal isn’t just to look good—it’s to feel good, avoid injuries, and continue thriving in all areas of life, but most of all
Lessons Learned
One of the biggest lessons I’ve taken from this transition is that what worked in my 20s doesn’t necessarily work now. Adaptation is key.
If you’re approaching 40 (or beyond) and feeling like it’s a downward slope, challenge that narrative. It’s never too late to take control of your health, set new goals, and create the life you want. The key is to adapt, stay open to change, and prioritise what truly matters.
For me, turning 40 is just the beginning. It’s a milestone that marks experience, self-awareness, and an opportunity to shape the next chapter with clarity and purpose. And if you’re reading this, you’re not done either—so let’s make it count.