TURNER Takes:?August 2024

The latest / greatest from TURNER.

Fresh Takes

Insight from the TURNER team and conversations with our favorite content creators.

MEET THE PRESS: Fodor’s Travel Shares What Gets Noticed In Their Inboxes (And What Doesn’t)

TURNER’s Autumn Enoch recently hosted a roundtable discussion with the editors at one of our favorite outlets — Fodor’s Travel, which has been inspiring wanderlust since 1949. During our conversation, we wanted to know how to rise to the top when it comes to inbox interest.

Unleashing the Power of Gig Tripping: A Game-Changer for Destinations and Hotels

In the wake of blockbuster, gotta-see-it-to-believe-it Taylor Swift and Beyoncé arena tours in 2023, Gig Tripping has emerged as one of the hottest travel trends in 2024. These aren’t just concerts — they’re citywide events, with enormous economic impact.

Debunking 5 Common Misconceptions Brands Have About Influencer Partnerships

As the digital marketing landscape continues to evolve, influencers have emerged as powerful allies for brands who want to connect with their target audience. However, despite the proven success of influencer marketing, several misconceptions still linger.

Dates To Remember

What’s coming up? Here are a few dates and events to keep in mind as summer rolls on.

• The Democratic National Convention runs through Aug. 22 at the United Center in Chicago.
• One of tennis’ biggest tournaments —?the US Open — kicks off in Queens, NY, on Aug 26, 2024.
• Traditionally signaling the end of the summer travel season, Labor Day Weekend is Aug. 31-Sept. 2 this year.
• September 8 is National Grandparents’ Day, giving us a chance to do something grand for our elders.

Headlines To Watch

The Boom in Travel Spending Has Slowed. Hotels and airlines expect Americans to partake in less leisure travel and pare down the trips they take in the months ahead.

Turning 25, 50, 75? Consider Taking an ‘Extreme’ Vacation. Many people choose to mark major milestone events with luxury vacations that are all about pampering. But for a select few, it can be an opportunity to push themselves to their physical limit on epic hikes.

Today’s consumers are increasingly inspired by their favorite TV shows and movies. By aligning ads with this engaging content, travel brands can reach consumers at pivotal moments in their planning journey and enhance conversion rates.

Three Things

Recommendations from the TURNER team. This month, Senior Digital Manager?Karla Hernandez?shares a few recent faves.

• Fave recent social collab:?Giorgia Villa?x Parmigianno Reggiano collab?– On July 30, Italy secured a silver medal in the women’s gymnastics team event, marking the country’s first in 96 years. As Team Italy revels in this historic achievement, team member Giorgia Villa gained internet fame the following day for what many are calling a perfectly aligned sponsorship.
• Fave recent makeup must-have:?Illuminating Tinted Eye Cream by Collen Rothschild – Whether used as a backdrop for makeup or alone, this special cream will leave you with a revitalized, youthful appearance. Say goodbye to tired eyes and hello to radiant, renewed under-eyes.
• Fave song of the moment:?Una Vida Pasada?by Camilo and Carin Leon – Not so new but it’s definitely my song of the summer.

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