?? TURNAROUND PRODUCT MIX
Frank Feather
??LinkedIn "TOP VOICE" ?World-Leading Futurist ?Inspiring Keynotes ?Future-Proof QAIMETA (Quantum-AI-Metaverse) Strategy Consultant ?Board / C-Suite Advisor ??Global Village DEI?? ??Cosmologist ??
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?? TURNAROUND PRODUCT MIX
??? Yesterday I discussed at some length what needs to be done for a business turnaround.
??? For sure, a critical review of product and service offerings is essential.
??? Where do your business products rank on this matrix?
?? Unicorn
??? Unicorns are products (or business units) with the strong market share and cash generation.
??? If they sustain success, they can mature into a long-term Cash Cow.
?? Cash Cow
??? Cash Cows can cover all corporate administrative costs, fund R&D, service debt, and fund dividends.
??? Feed them well and "milk" them for maximum cash flow.
?? Ibex Goat
??? With high growth prospects but poor sales, they consume cash and energy with little return.
??? Invest prudently to make them climb to be Unicorns, or scrap them.
?? Lost Dog
??? Lost Dogs have low market share and poor growth.
??? They gobble cash but bring no returns and should be discontinued.
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?? IN SUM
??? If your business is in need of a turnaround, you must critically assess your product offerings (among other things) and make adjustments as needed.
??? Even in normal times, the product mix should be reviewed regularly based on market share, growth rate, and profit margin.
??? Either way, if you need help on this, please contact me (see below).
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