TURN YOUR PASSION INTO A REAL SUCCESS-7 SIMPLE TIPS WILLHELP YOU

Some say not to mix passion & entrepreneurship ,but I respectfully disagree. Money can take you only so far, but integrating your passion with your business provides sustainable motivation and the grit to weather the inevitable ups and downs of entrepreneurial endeavors.

In fact, following your passion has been scientifically proven to make you happier. 

1- Define the sellable element of your passion

It’s really important to start thinking about your passion project in terms of what it can offer others, and evolving it into a product or service that people want, whether it be an item, an e-course or a consultancy. The key here is that people actually want it. If your passion involves creating or doing something not many people seem to be in the market for, you may need to tweak what you’re doing to suit your potential clientele. Some creatives hate that, but the reality is that if you want to be successful, or even be able to eat, you have to have an product/service that people WANT.

2-Benchmark what’s out there 

Once you have an idea of what you can do or offer as your business, now’s the time to look at what’s out there and understand what other people are doing, and what they’re charging for it. In a perfect world you would be doing something that no one else does (that people want), but in reality there are businesses thriving all over the world that do similar things. The trick here is to try to build your own recognisable brand so that your business is able to stand apart from others – sometimes that’s about what you sell or do, and others it’s about how you market and who you market too.

3-Get skilled up

Trial and error will only get you so far, I’ve learnt the hard way that when you’re turning your passion into a business chances are to start with you’ll be a one man band, doing everything from marketing to making to invoicing. These things sadly can’t can be learnt via osmosis if you sleep with your lap top under your pillow, so you need to invest in some new skills. Sign up for some online courses, go to your local college or do a workshop. And seek out institutions and other places where you might get some free help – Etsy Resolutionis a great example of a free course that will help give you the push you need.

4-Understand your target customer

Most people will tell you to write a business plan, which you should do. But you’re probably very busy, so as a starting point one of the significant things about a business plan is that it asks you to about the needs and wants of your target customer, so you can define how to a) give them what they want and b) reach them better. So even if you don’t do a  business plan (yet), take a moment to think about this, and consider how you can make your pool of potential customers larger.

5-Get yourself online

Chances are if you’re reading this you know a little bit about the online world, but to reiterate, if you’re just starting out make sure you consider how you can put your business online, whether it be the way you approach clients, how you sell your goods or how you create an audience. Yes, I know, duh. But in case you hadn’t thought about it, you want your market to be a global one that’s able to be scaled larger, rather than the finite one in your street or city.

6-Cultivate an audience/community

And whilst we’re on the subject of online, it’s time to start cultivating an audience or community of like minded people who are interested and will share what you do with others. Even if you haven’t launched your actual business model yet, it’s never to early to start interacting. Finding like minded people is as easy as linking up with others on social networks, joining Facebook groups and emailing people directly. Scary but will definitely pay off!

7-Accept that you’ll continually evolve what you do

My business has evolved so much in the last few years, from not making any money at all, to making most of our money through ads, then content, then products, then content once again and now working behind the scenes doing digital marketing for others. All these things are linked and live together under the same concept, but we’ve been able to test and evolve over time what works best for us. Try not to stress out about the fact that sometimes things seems unsure, it will keep you focused and feeling creative.

Holding regular brainstorm sessions can uncover fresh spins on our original ideas, and keep the passion alive—not only within ourselves, but for our customers and clients as well.

But, if you want to have an eye-opening brainstorm session, it helps to be aware of the scope of ALL your possibilities, especially when it comes to new business ideas.

 See You Tomorrow with Way #21

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ABOUT MARWA ABD EL AZIZ

Marwa is a pioneer and expert in developing projects to build revenue, profits and corporate visibility  with extensive experience in all facets of  projects starting with site identification, developing and overseeing the implementation of the feasibility plans for projects; actively participating in the various financial analysis, acquisition, master planning, design review and tendering.

She is in the UAE Property Development industry Since 2001 during which she has coordinated all administrative activities pertaining to construction projects with an overall budget exceeding 5 billion.

Marwa holds an Architectural Engineering degree, PMP and Master in Project Management from the American Academy U.S.A.

More info: https://pdcconsult.com

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