TURN YOUR MEDSPA INTO A SALES MACHINE

by Brad Desaulniers

We hear this all day long from our clients,“ I need a P.A. with 5 years injectables experience who “can sell!” For so many Aesthetics practices this is like asking for a golden horned unicorn! But it doesn’t need to be so hard. Here are a few tips on how to turn your clinical staff into the best sales people you know. Start by shifting the conversation away from sales and onto the Customer Experience. By and large, people who get into nursing or a medical career don’t do so to learn how to sell. They are intrinsically geared towards “helping people” and often have a distinct impression of sales people as the worst kind of used car salesman. So, the mere mention of sales can draw out a fear-based response making it hard for you to train revenue generating behaviors. Here’s how to energize and empower your team with money making talents – Work towards training your team to be awesome client service people. You want the experience of your patients to be world class. You want them to feel heard and understood by a skincare professional that they can trust to make the right recommendation for them to achieve the results they desire. At its core, this “IS” what sales is about. If you can make this simple shift and begin to infuse your staff with awesome client service skills, you will see the results on your bottom line and you’ll have happier, more productive and loyal staff.

So how do you implement?

If you can teach your staff how to...https://www.oncallme.ca/blog/turn-your-medspa-into-a-sales-machine

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