Turn your Content Chaos into a Client Magnet with The Honey Trap Method
Deirdre Tshien
CEO & Co-founder of Capsho: The fastest way to create content that gets more clients | 100 Women to KNOW in America (2023 Honoree)
A lot of us are stuck on the hamster wheel of content with no real way of getting off.??
We feel exhausted but feel like we can't stop because we have to keep this content creation machine going because you know, consistency.
But is consistency really key if we are not being strategic with it?
That's why I'm excited to share a strategy that will get you off that hamster wheel and put you in a position to get more clients from your content.
My Honey Trap Method ??
This method is all about intentionality and creating content that converts.
No more contributing to the "content vomit" that's flooding our feeds. Instead, we're focusing on a strategic approach that will help you:
The 5 Components of the Honey Trap Method
Let's break down each part of the Honey Trap Method:
1. The Content Event
This is your main piece of long-form content. It could be:
The key here is to create content that prompts your audience to take action and join your Bridge Funnel ??
2. The Bridge Funnel
This is where you guide your audience after they've consumed your content event. It could be:
The goal? To capture email addresses and nurture potential clients.
3. Push Content?
This is your pre-event marketing content. It's designed to:
4. Pull Content?
This is content you create after your content event to drive people back to it and to your Bridge Funnel. It's primarily social media posts and emails designed to:
5. Evergreen Content
This is how you create lasting traction for your content. It involves:
Your Evergreen content will also drive people back to your Bridge Funnel.
The beauty of the Honey Trap Method is that all roads lead to your Bridge Funnel, helping you build your email list and guide potential clients towards your offers.
Let me know in the comments which part of the Honey Trap Method you're most excited about!
Want more? Check out my overview training on the Honey Trap Method:?
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Author | 10x Writer & AI Content Alchemist: Transforming Audio into Polished Prose | No-Code Notion Expert
5 个月The hamster wheel is real! Great stuff. ??
International Speaker | ??Top 2% Globally Ranked Podcast Host|TV Producer |Military Spouse|3x Amazon Best Selling Author ??2023Career Mastered Emerging Leader Award Recipient
5 个月Love this breakdown of the Honey Trap Method Deirdre! It’s such a smart way to guide your audience through each step, while staying intentional about nurturing relationships and building your email list. The focus on creating evergreen content ensures long-term traction and growth. ????