Turn Up The Volume On Human Connection

Turn Up The Volume On Human Connection

A week after my best friend and carpool buddy, Karen, moved to Portland, she sent me an email: “What’s going on at work? I miss hearing about it.”

I was in the car thinking about how to respond. I’d send her a one-line response: “Work is good. How are you?” I didn’t have time to write three sentences (much less three paragraphs) with the latest stories about my quirky colleagues and hectic life. And when I got home, it would be the same story. One of my three kids would be crying as I tried to sneak in an email before or after the mad dash to get them fed, bathed, and in bed.

What Karen wanted to hear were the daily stories from my life. And I had time right now in the car to talk to her. I wasn’t distracted by work, kids, or anything else. I was listening to my favorite album and feeling reflective. I could try to call her but she’d never answer. On the off chance she did, I’d be interrupting something – she’d be getting out of the shower, at the dog park with her husband, or biking to work.

I imagined our friendship disappearing like a wisp of smoke out the car window – like countless friendships from my earlier years on the east coast. Now my childhood and college friends were busy with their own lives, and we had time zone differences to contend with.

We know that Level 3 on Maslow’s Hierarchy of Needs is love and belonging. Human connection and personal relationships are fundamental to a life worth living. Yet we have relegated communication with the people we care about most to transactional texts and social media platforms that make us feel bad. Where can we share the messiness of life with those we trust most? Our existing modes of communication have all been developed by men in their twenties. Young men may be many things – but are they exemplars of communication?

By founding Rolltape, I’m betting the farm on this simple concept: we can get people talking with authenticity again. And we can communicate with emotion. Our lives as satisfied and connected human beings depend on it.

Rolltape – I hear you. Sign up for our beta!

Jessica Taylor

Product Marketing at Elastic

9 年

Manfred Moser - Rolltape, Inc. allows you to send audio messages to close friends and family. We're live on the App Store - give it a try! https://apple.co/1S9PoYM

回复
Manfred Moser

Open source developer, author, trainer, and community leader for Trino and beyond

9 年

Great idea, but how is this different to using Google+ with properly configured circles?

回复
Laura Steuer

Education & Nonprofits

9 年

A powerful thought, that our modes of communication (social media) have been developed by young men in their 20s. I would much rather hear my friends voices than read their social media updates. Wondering how women of different age groups (I am 50) relate to this fantastic business idea?

回复
Jennifer Bowen Wieland

Litigation Partner at Berkowitz Oliver LLP

9 年

I love this idea! Definitely easier than making appointments for "phone dates" with old friends and leaving countless voicemails for my sister when we want to chat. Go Jessica Taylor!

回复
Archana Gilravi

SVP Lean In Programs & Partnerships | Google & Medallia alum | Board Member | Speaker

9 年

Congrats! Can't wait to try it

回复

要查看或添加评论,请登录

Jessica Taylor的更多文章

  • The Privacy Paradox And The Marketer's Dilemma

    The Privacy Paradox And The Marketer's Dilemma

    If you’re a marketer in tech, you’re not immune to the current conversation about data privacy. Like many, you’re…

  • What To Do When It’s Time To Redesign Your Website

    What To Do When It’s Time To Redesign Your Website

    When I began my company’s marketing program almost two years ago, the last thing I was focused on was the website…

    1 条评论
  • What To Expect When You Start Advertising On Snapchat

    What To Expect When You Start Advertising On Snapchat

    If you’re a marketer, you are always looking for a hot new platform to reach your audience. If Snapchat isn’t already…

  • Your Brand Narrative Matters

    Your Brand Narrative Matters

    In October, I gave a keynote called “Keepsafe and the Winning Narrative” at Adjust’s Mobile Spree conference in San…

    1 条评论
  • Your Writing is?Terrible

    Your Writing is?Terrible

    Learn to Read Books or Get Fired As a Marketing Director at a tech startup, I spend most of my time thinking about how…

  • Why I left Google and banished emojiis from my life to reclaim my relationships

    Why I left Google and banished emojiis from my life to reclaim my relationships

    There’s a void in messaging that no one is talking about. And it has to do with relationships.

    28 条评论
  • Getting Culture Right, Now

    Getting Culture Right, Now

    We created Rolltape with a passion to create an unforgettable, disruptive product designed to bring people closer…

社区洞察

其他会员也浏览了