Turn Strategy into Action

Introduction?

A question for leaders: Is your strategy actively steering your organization, or is it just a piece of paper? Quite often there is a gap between strategic vision and every day execution. Let's delve into how you can transform your strategy into action through three key elements: clarity, direction, and system.?

A study from the University of Vaasa unveils a shocking truth: only 13% of management, 8% of middle management and 2% of employees can accurately articulate their company's strategy as officially defined. This finding underlines the need to evolve strategies from static documents into action.?

Clarity?

Achieving a shared understanding among all stakeholders is paramount. Clarity is the cornerstone of an effective strategy execution. Here's how to foster it:?

• Stakeholder Engagement: Involve internal and external stakeholders—from executive teams and business leads to customers, partners, and relevant government entities.
• Clear Communication: Frequent and consistent communication is key. Leverage habits and repetition; more than a single mention is required.?
• Visualization and Documentation: Create concise written materials, such as a one-page summary, and visualize your strategy to ensure universal understanding.?

Consistency in messaging is crucial. Consider NASA's Apollo mission: "Take a man to the moon and bring him back alive." Your mission and vision should align seamlessly with your strategy, offering similar clarity and precision.?

Direction?

Direction involves converting strategic goals into operational objectives. This process includes:?

• Goal Cascading: Break down strategic goals at unit, team, and individual levels to ensure alignment throughout the organization.?
• Priority Setting: Determine what activities to amplify, reduce, discontinue, or create.?
• Competency Building: Identify the skills required to implement your strategy, invest in training and recruitment accordingly.

A practical approach is to examine strategic goals from four perspectives—internal processes, customer experience, financial performance, and stakeholder value—ensuring they're actionable at every organizational level.?

System?

A strategy without a supporting system remains an empty aspiration. To breathe life into your strategy, consider:?

• Management Infrastructure: Implement robust systems to monitor and track strategy implementation at various levels.
• Ongoing Communication: Regularly update stakeholders on the strategy's progress and implementation.?
• Cultural Alignment: Foster a culture that supports your strategy execution and be prepared to make tough decisions when necessary.?

Managing your organization's cultural aspects is vital for your strategy's success. Commit to systematic operations, assess effectiveness regularly, and be ready to pivot when needed.?

Conclusion?

By focusing on clarity, direction, and system, you can transform your strategy from a static document into a concrete action that drives your organization forward. It's not just about having a strategy; it's about applying it in every aspect of your business.?

The time for action is now.?

We are ready to shape your organization’s future together with Marjut Alatalo .

Do not hesitate to contact!