Turn Old Content Into New Clients

Struggling to market your practice efficiently without wasting hours on new content?

There’s a better way.

AI-driven content repurposing can transform your marketing while freeing you to focus on what truly matters—your clients.

Content repurposing isn’t just about recycling old material—it’s a strategic approach to maximizing your reach, saving time, and establishing authority in your niche.

Why Content Repurposing is a Game-Changer for Your Practice

Think about all the content you’ve already created: blog posts, newsletters, workshop outlines, presentations, and social media posts.

?Each piece represents valuable insights and expertise that your audience needs. Yet, too often, these materials are shared once and then forgotten.

Content repurposing allows you to:

• Reach more people: Different platforms attract different audiences. Repurposing ensures your message resonates across various channels.
• Save time: Stop reinventing the wheel every week. Repurpose your existing content to stay consistent without starting from scratch.
• Establish credibility: Reinforcing your expertise through multiple formats builds trust and authority in your niche.

For example, a divorce coach might turn a blog post about co-parenting strategies into a webinar, a series of LinkedIn posts, and even a downloadable checklist for clients.

How AI Tools Simplify Content Repurposing

AI tools can act as your creative assistant, automating repetitive tasks and giving you more time to focus on meaningful client interactions. Here are three practical ways AI can help you repurpose content:

1. Turn Long-Form Content into Bite-Sized Pieces

AI can analyze long-form content—such as blogs, transcripts, or articles—and summarize key points for social media. For example:

• Use ChatGPT or GeminiI to extract highlights from a webinar transcript and create engaging LinkedIn posts.
• AI Script Example: “What are the 3 most important takeaways from this webinar transcript for divorce professionals?”

Pro Tip: Break down a workshop presentation into an email series. Each email can focus on one actionable tip, keeping your audience engaged while reminding them of your services.

2. Transform Text into Visual Content

AI tools like Canva’s Magic Write or Visme allow you to transform written content into professional visuals. For example:

• Create infographics summarizing mediation tips.
• Design Instagram carousels explaining estate planning steps for families.

Example Idea: Imagine turning a list of “5 Tips for Navigating Divorce” into a visually appealing carousel that attracts attention on Instagram and LinkedIn.

3. Translate Content Across Formats

Reach a wider audience by presenting the same material in different formats. AI tools can convert text into audio or video, making your content more accessible.

• Use Descript to turn a blog post into a polished podcast episode.

For example, if you’ve written a blog on “How to Create a Parenting Plan that Works,” you can use AI to:

• Create an audio version for a podcast.
• Develop a downloadable checklist summarizing key points.
• Script and record a short explainer video for social media.

Start with a Core Piece of Content

At the heart of content repurposing lies a foundational piece of work—a blog, webinar, podcast episode, or client resource. Choose a high-value piece that resonates with your audience.

Example: Let’s say you’ve hosted a webinar titled “5 Steps to Creating a Successful Parenting Plan After Divorce.” This webinar can serve as your cornerstone content to break into smaller, digestible formats.

Break It Down for Multiple Platforms

Each platform has unique audiences and content styles. By tailoring your core content, you’ll maximize engagement:

• LinkedIn: Turn key webinar points into a carousel post, such as “5 Tips for Navigating High-Conflict Co-Parenting.”
• Instagram: Share a short reel explaining one tip in under 60 seconds. Add captions and emojis for accessibility.
• Facebook Groups: Write a longer post sharing insights from the webinar with an open-ended question to spark discussion.
• Email Newsletter: Highlight a specific challenge, like “What to Do When a Parenting Plan Fails”, and invite readers to schedule a consultation for personalized advice.

Go Beyond the Obvious—Add More Value

Instead of simply summarizing content, enhance it with new insights, tools, and examples. For instance:

Provide Reflection Questions: Help your audience engage deeper. Example:

• “What is the biggest obstacle preventing you from creating a co-parenting plan?”
• “How would resolving this conflict improve your child’s emotional well-being?”

Offer Tools or Scripts: Practical resources are gold for your audience. ?

Example: Email Outreach Script to Build Engagement

Subject: Simplify Co-Parenting: Your Free Guide Inside! ?

Body: Hi [Name], I know navigating co-parenting after divorce can feel overwhelming. That’s why I’ve created a free downloadable checklist to help you develop a co-parenting plan that puts your children first. Download your guide here [insert link], and feel free to reach out if you have any questions—I’m here to help!

Warm regards, [Your Name]

Taking Content Repurposing to the Next Level

1. Build a Content Library

Create a centralized folder for all your materials. Tools like Google Drive or Notion can help you organize blogs, transcripts, workshop notes, and more.

• Reflection Question: What content have I created in the past 12 months that could be updated or repurposed?

2. Develop a Repurposing Plan

Map out how you’ll reuse content over time.

Example:

• Week 1: Publish a blog post.
• Week 2: Share three LinkedIn posts based on the blog.
• Week 3: Host a live Q&A on the topic.

Reflection Questions to Guide Your Strategy

1. What challenges do my clients face that I can solve through content?
2. How can I address emotional concerns alongside practical needs?
3. What additional value—like tools, scripts, or stories—can I offer to deepen trust?

Want more free resources? Check out these podcast episodes:

• #58 Master Content Repurposing with AI Tools?
• #39 Smart Strategies to Repurpose Content and Boost Visibility?
• #37 Serve First, Sell Later: How Free Resources Can Transform Your Practice?

Final Thoughts: Make Content Repurposing Work for You

Content repurposing isn’t just about efficiency—it’s about making your expertise accessible and valuable to those who need it most.?

?? Action Step: Identify one piece of content you can repurpose today and outline at least three new formats for it. Whether it’s a blog, webinar, or email, take the first step to maximize its reach.

I’d love to hear from you!? What content could you repurpose today to help more clients tomorrow?