?? Turn content into pipeline

Hey, Game Changer! ???

How do you ensure the content you create is relevant, timely, and actionable?

The key sits with your audience. Are you talking with them to see what some of their biggest questions and pain points are?

This week, Nivas Ravichandran , Head of Marketing at Spendflo , is going to share what elements in his content strategy have made the biggest impact on pipeline generation.

[Watch the replay]

Here are 5 ways Nivas & his team have leveraged content to fuel pipeline generation:

1. Community generated insights:?Spendflo gathers valuable insights from their in-person events. This type of first-hand knowledge can provide unparalleled intelligence into customer preferences and behavior that not only helps tailor their products and services but also informs their marketing strategy.
2. Evolving Strategy: Spendflo's content strategy is not static—it's continually evolving. They adapt, refine, and innovate as they learn more about their audience, stay updated with industry trends, and measure the success of their previous initiatives.
3. Data Driven: By adopting a data-centric approach, they ensure their strategy is effective, targeted, and efficient. Relying on data reduces guesswork, and allows them to make informed decisions that propel their business forward. They are not afraid to experiment and break the mold to drive impactful results.
4. Content relevance: Spendflo ensures their content is not just engaging but also meaningful to their audience. This focus on relevance makes their content more valuable and compels the reader or viewer to spend more time engaging with it, thereby increasing the chances of conversion.?
5. Market Focus: Through their tailored approach and targeted content, they're able to anticipate the needs of their audience, and meet them with the right products, services, and content.

"A lot of our dinners have led to really good topics that we've created as playbooks. We've consciously taken notes at these dinners on what people were talking about and that's what helped create our most recent ebook."

- Nivas Ravichandran

NEXT UP ON GAME CHANGERS

[April 9] The Product-Led Sales strategy that turned Apollo.io into a $1.6 Billion company ?? Feat. Leandra Fishman , CRO at Apollo.io

[Register here]

[April 16] Using account-focused GTM to increase funnel conversion by 2X ?? Feat. Anne Murlowski , VP of Marketing at Terminus (by DemandScience)

[Register here]

[April 18] How to create data-driven content that drives pipeline ?? Feat. Bryan Law , CMO at ZoomInfo

[Register here]

See other upcoming Game Changers sessions, here.

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See you next week!