Turn Clicks into Clients With Google Ads

Hello,?

Hope you're having a fantastic week!

I'm popping into your inbox with some Google Ads tricks and tips.

Over at Puzzle Media, the team and I have been managing Google Advertising for our clients for over 14 years and have been able to achieve remarkable results by using the right strategies. Below there are some tips and a case study to show you what can happen when you get it right!

CASE STUDY:

Earlier this year, we took on a new Google Ads client who wasn’t getting the results they felt they could. After an account assessment, we did a thorough revamp of their campaigns, and this is what happened…

… Within one month of implementing the strategies, they saw a 160% increase in people finding their website.?

… Their enquiries increased by 325%!

… They spent LESS money on advertising with Google than they had previously.

Could you handle a 300% increase in enquiries?!

It doesn't always happen exactly like that, but the key lies in clearly defining your goals and using the right approach.

Here are a few things to look at when you decide to run Google Ads for your business.

• Target the Perfect Audience: No more showing ads to everyone and hoping for the best. With Google Ads, you can focus on your ideal client. Think age, location, interests, and even online behaviour. You need to target your audience to maximise your investment and ensure your ads reach people who are more likely to convert.
• Get Your Messaging Right: Targeting the right audience is essential; once that happens, you must speak their language. Get your messaging right in your adverts so that when your audience sees them, they will click and look further into your offer.
• Get More from Your Ad Spend: Forget scattershot marketing. With Google Ads, you can show your ads to those more likely to consider your offer. Begin with a smaller budget, see how it works and scale up to maximise your spending to achieve your goals.
• See What's Working (and What's Not): Unlike traditional advertising, Google Ads are all about data-driven decisions. You can track every click, lead, and sale and analyse key metrics like conversions, cost per acquisition, and return on investment (ROI). The crystal-clear picture allows you to fine tune your campaigns and ensure your investment delivers maximum impact.

If you have any questions or would like to to claim a free Google Ads Audit, then please contact me directly or book a free consultation here.

Until next time,

Tina