Turn the bad jobs into good ones.

The amount of times people have said to me that they wish they'd had the great briefs i have. I admit I have been lucky enough to have worked on some great ones. Here's the thing though most of my best work has come from turning things no one wants to touch into something people later tell me was a great brief. Here's an example. no one had managed to sell a good piece of work to All detergent. in fact, all of the clients on that brand were kind of in purgatory. 

The product was a more concentrated version in a smaller bottle. No "ests". It wasn't the strong-est, clean-est or even the small-est. It was just smaller, and more concentrated. Though it still got through a surprising amount of washing per bottle. 

At one point after months of trying seeing campaign after campaign, die horrible torturous deaths. We had a small window of opportunity. A new client started and her boss was out on maternity leave. 

The brief wasn't for the brand campaign so it might just be unimportant enough to fly under the radar and possibly get a good piece of work through.

The brief was first to do an outdoor campaign, and then it changed to "we wanted bus wraps". So in classic BBH Style we created a demo and wrapped a bus in how much washing one small bottle of All Small and Mighty could clean.

I think it was the first  thing from that client the agency had got into the One Show Annual.

Group CD: Kash Sree.

ACD Writer: Tim Geohegan

ACD Art Director: Caprice Yu