Turn around Sales revenue nightmares

(It is not about YOU, it is about them!)

Keywords: Sales efficiency, employee experience, winning faster

Executive summary: Read this to get faster sales with key people & see what doesn't work 

2021 Pipeline looks healthy, but is it really? How is your Q4? Who would not want to skip the admin work and just get automatically the right prospects wanting to meet you?

Most sales reps waste the most time on administrative tasks, meetings, and basic research. Hand on your heart, how much time do you actually spend on real sales calls with target key decision makers?

Only 23% of sales time is spent on actual sales (see Source 1 below). You do not need to be a rocket scientist to see that even a little bit more time spent on sales activity with prospects who are seriously into your company offering increases your bottom line. 

Even before COVID-19,sales and marketing was going digital. Some claim that 50% of the so-called “modern sales rep’s” time is focused on Linkedin prospecting. Valuable? Maybe. But pricey. Time consuming? For sure! What if you got that wasted time back, as a pay -for -performance service? Not relevant enough? How about with guaranteed key customer meetings?

Who is the responsible? As a sales rep, Quota carrier for yourself, a marketer trying to help the company bring in revenue or a leader in charge of it all, sales efficiency is what makes it or breaks it. Inefficient sales processes hurt the customer experience, but even more importantly, the employee experience. Unmotivated people tend not to score high. If the sales reps suffer, soon the whole company will suffer; since someone must bring the bread and butter in to feed the machine. And even in "no touch" marketing or product lead companies, the demand still needs to be created as well.

What is Rotten with most common lead and demand generation?

Here’s a question for marketers, demand generation professionals, and growth hackers who have embraced “inbound marketing." What has been the average percentage of right prospects showing up to webinars, downloading whitepapers or converting from the website compared to all other public out there? 

If the percentage is low, the response will usually be: If you get the wrong people who are not seriously ready, it only means that you are doing the inbound marketing wrong.". While I partly agree that the level of sophistication can make a difference, by its nature inbound marketing opens doors to all generic traffic of the wrong kind, not necessarily all your typical key decision makers with a compelling reason to act now. Hence, they’re consuming your resources, which could provide better, more focused ROI elsewhere.

Now! For all sales reps: Who loves cold calling?

It’s a safe bet to say that not only do most reps hate cold calling, the research shows that only 1% of it leads to appointments (see Source 2 below). In short, it’s time consuming, inefficient, and expensive.Not everyone may agree, but check the stats first. SDR recruitment, does it really help?

Finally, the holy grail: beloved marketing automation. Unfortunately, it is more often than not reduced to sad and repetitive cold emails to people with no real burning interest at all. Despite great statistics from marketing automation vendors, think about it yourself: How many newsletters and sales emails do you get that you do not even open anymore? Campaign Monitor reports that only approximately 15% of cold emails are opened (see Source 3 below). .Cold email marketing leads to a SPAMMER image with poor response rates.

Let’s cut the chase: show me the money! Where is the silver bullet?

Call to action: The fastest growing companies use it. Embrace automation ...now!

What if you as a sales rep don't have to chase customers anymore, but they instead would want to schedule a call directly into your calendar? Asking for Your time?

What if you as a marketer could focus on the real value- add branding and creative side of the business, without needing to worry about pipeline pressure anymore?

What if you as the sales, revenue or company leader could finally sleep well at the end of the quarter since you’ll know with confidence that your reprs have calendars full with those precise customers who are willing to buy, cutting sales cycles like never before?

As you may have understood by now, I am biased, representing U.S. based Vendisys. As a seasoned IT sales veteran, I had not been used to seeing 4 fast deals in 4 weeks from seriously interested customers who wanted to buy right away and directly. Or 20 key decison-maker relevant meetings per week. The rise of relevance and speed just took my breath away. Use the automation, get results

Automated AI helps with all those areas, taking heavy loads off your shoulders, liberating resources, and giving you more of the most precious assets you need: time. As all this may sound too much like a sales pitch, let us take the heat. We work with on a "pay -for -performance" basis. That means you control the risk, you get faster sales, and Vendisys AI does the heavy lifting for you.—so you can focus on what matters: customers. And only The Most Relevant ones . Those who want to talk with you about your offering. Right now.

Want to know more? Dare to scale with robots? Check us out at www.vendisys.com. Get those meetings to your reps. Let’s fix that sales pipeline of yours together. Q4 is almost over, 2021 soon here. Time for change. Are you ready? We help!

Best regards,

Kari

P.S. The Sources:

 https://www.youtube.com/watch?v=1iN95xBk7cA

https://www.g2.com/products/vendisys/reviews

Source 1: https://www.paceproductivity.com/single-post/2017/02/09/How-Sales-Reps-Spend-Their-Time 

Source 2: https://blog.hubspot.com/sales/cold-calling-statistics

Source 3: https://www.campaignmonitor.com/resources/knowledge-base/what-are-good-conversion-metrics-for-cold-emails/

 Photos:

 Gerd Altmann , mohamed Hassan  , Peggy und Marco Lachmann-Anke & iJmaki @ Pixabay