Turn 1 Video into 22 pieces of Content

Lots of people ask me how to produce content at mass, and everyone says that the reason they don't post more than 3 times per day is that they don't have time! Does that sound familiar?

So let's try and help you all with this. Here I'm going to show you the strategy we use with our clients that I like to call "Content Socialisation", this is because I am taking one piece of content and using it to create 22 posts across a mix of platforms.

Firstly what you are going to need is a scheduling tool (if you are not already using one) such as Hootsuite, Buffer or our personal favourite is a platform called Later!

Once you have that up and running it's time to think about what message you want to send out to your audience! This will initially be in the form of a video that is 8 Minutes or longer! Once you know what that message is you need to ask yourself these 3 questions;

• What is the pain points of your customers? (What problem are you helping them solve with your products or services?)
• Does your content bring REAL value to your audience?
• Does your content help your customer solve the problem above?

Fantastic, now that is done get your 8 minute+ video filmed! Okay now time for the fun bit! Once you have your video filmed and edited, it doesn't have to be Spielberg, actually, analytics show that super high-quality video actually gets outperformed by videos that are shown on normal devices such as iPhone etc.

Lets go, from 1 to 22 pieces of content!

Before we get started the first thing you need to do with the content is create the following from it!

• A highlight reel of the best bits cut down into a 1-minute clip.
• Create an Image with a QUOTE from the video that will capture attention.
• Create an Image with STATISTIC from the video that will capture attention.
• Strip out the audio and create a separate .mp3 file.

Now we have the tools lets do this!

1. Upload your Full Video to YouTube (TIP: Make sure to write comprehensive content in the description to optimise the video).
2. Upload the Full Video to Facebook
3. Upload the 1-minute highlight video to Facebook
4. Upload the 1-minute highlight video to Facebook Story
5. Upload image with a quote to Facebook
6. Upload image with a statistic to Facebook
7. Upload the Full Video to LinkedIn
8. Upload the 1-minute highlight video to LinkedIn
9. Upload image with a quote to LinkedIn
10. Upload image with a statistic to LinkedIn
11. Upload the 1-minute highlight video to Instagram
12. Upload the 1-minute highlight video to Instagram Story
13. Upload image with a quote to Instagram
14. Upload image with a statistic to Instagram
15. Upload the 1-minute highlight video to Twitter
16. Upload image with a quote to Twitter
17. Upload image with a statistic to Twitter
18. Upload image with a quote to Pinterest
19. Upload image with a statistic to Pinterest
20. Upload image with a quote to Snapchat
21. Upload image with a statistic to Snapchat
22. Upload the Audio File to Anchor where they will distribute it to 9 Podcast platforms for FREE including Apple Podcasts, Breaker, Castbox, Google Podcasts, Overcast, Pocket Casts, RadioPublic, Spotify and Stitcher.

Well, I hope that helps you all! I would love just one person to try this out by creating 5 videos per week for 1 month, then come back to me and tell me how much business you have landed by the end of the month!!! Your welcome!

I look forward to hearing from you soon.

Kind regards,

Stefan Wesley

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