Turing's Tofu #9:
? Andrew Miller (Mounier)
B2B SaaS Growth Architect + Brand Storyteller | Unearthing Powerful Narratives to Drive Growth & Retention | CEO of WordSmiths,Inc.
Musk's OpenAI Challenge, Chili Piper Teardown & When to Hire a Growth Marketer
Originally publish on 3/3/24: https://turingstofu.beehiiv.com/p/turings-tofu-9
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Turing's TOFU: AI-Driven SaaS Growth
Curated by Andrew Mounier
Welcome to this week's Turing's TOFU, where AI meets innovation and strategy in the SaaS world. Dive into Elon Musk's lawsuit against OpenAI, Reddit's IPO journey, NVIDIA's market triumph, and the controversial content deal between Tumblr, WordPress, and AI giants.
Discover TOFU Lead Club's lead generation magic, LaraFast's SaaS development acceleration, and Graphlan's networking revolution in "TOFU Top Picks." Don't miss insightful reads on AI's role in business growth and our "Marketing Moments with Mounier" for growth marketing insights. Plus, a deep dive into Chili Piper's strategy to outmaneuver Calendly. Let's jump in!
Table of Contents
???This Week in AI & SaaS ??
??Turing’s Top Picks ??
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Read of the Week:?
Technology never moves at the speed of technology. It actually moves at the speed of humans.
-McKinsey Senior Partner, Noshir Kaka
Read through these insightful quotes from McKinsey’s most senior partners about AI, industry and general business progression Read it
?? Marketing Moments with Mounier ??
While everyone wants to have a Growth Marketer on their team, not every company actually needs a Growth Marketer, it really depends on their current company stage. I was on a podcast a while back where I dove into when and why a company should hire a growth marketer, how a company’s marketing evolves as it grows, and how a company goes from product-market fit to go-to-market fit.
Busted Myth: ~Not every company needs a growth marketer. While this term gets thrown around a lot and has many positive connotations, its widespread use has led to its misuse. If a company hasn’t found its product-market fit or is a pre-revenue SaaS, they don’t need a growth marketer yet.
Takeaways:
领英推荐
???TOFU Quick Bytes: Chili Piper Teardown ??
Chili Piper Teardown Launched in 2016, Chili Piper is a SaaS appointment scheduling tool that automates time-consuming, manual processes to help B2B marketing, sales, and customer success teams convert leads into meetings and demos, leading to improved conversion rates.?
Strategy overview:?
Chili Piper’s primary competitor is Calendly, another meeting scheduling tool. Calendly was founded 3 years before Chili Piper, has raised more capital, brings in over 60x the web traffic, and has gained tens of millions of users with their viral freemium product.?
So how does Chili Piper compete with them??
Keep reading to find out.?
Performance Analysis:
Chili Piper has an impressive list of high-profile clients, including Gong, Monday, Shopify, and Airbnb.??
They have:?
How have they achieved this??
Critical Teardown: What does Chili Piper do well?
What doesn’t Chili Piper do well?
Onboarding: Reviews show that users tend to have problems during the set-up phase, as there is a lot of functionality and interconnectivity between different parts of the product that need more than a demo or single onboarding call. Hosting webinars, online training videos, one-on-one training calls, guidebooks, or in-app prompts would go a long way to helping their users reach their aha moment, and prevent unnecessary churn.
Customer support: Although they have a dedicated ‘support hub’ with plenty of FAQ articles to search through, it’s not easy to see how to contact a real human from Chili Piper directly. This lack of obvious help, understandably, leads to user frustration. I did find the Bibi Bot but it didn’t work while I was visiting. Perhaps that would connect you to a person when it functions correctly.
AI integration They do use Gemini and ChatGPT to help them brainstorm and create awesome content (which they clearly edit, as their content is personal and relatable and written with a human voice, not a robots, which aligns well with their above marketing strategy). Fun fact: They also use ChatGPT to discover excel formulas!?
They also use Lavender.ai to help them write better sales emails and trellis.ai to help them improve their sales calls, as it provides prompts and suggestions during live calls, which they find helps with objection handling.?
Key takeaways
What campaign or content marketing strategy would you like to see torn apart, next? Let me know!?
Andrew’s Final Thoughts
This edition of Turing's TOFU brought to light the evolving landscape of AI and SaaS, from Musk's legal challenge to OpenAI to the strides in AI-powered solutions like NVIDIA's chip demand surge. As we delve into these narratives, we're reminded of the critical balance between technological advancement and ethical considerations. The insights shared, from Reddit's IPO to Chili Piper's strategic victories, underscore the dynamic nature of our industry. Let's move forward with the mindset of leveraging AI not just for growth but with a keen sense of responsibility and innovation. Here's to another week of pushing boundaries and shaping the future. Stay curious, stay engaged.
Co-Founder of Altrosyn and DIrector at CDTECH | Inventor | Manufacturer
1 年The OpenAI Challenge by Musk has stirred some interesting discussions lately. Considering the evolving landscape of AI and its applications, how do you perceive the role of AI in shaping the future of challenges like the one presented by Musk? Additionally, in the context of Chili Piper's teardown, are there specific trends or strategies you anticipate in the growth marketing landscape that could be influenced by AI advancements?