Turbocharging Fundraising: Introducing The Power of Smart Coins?
Turbo charge your next fundraiser with the Gray Water Ops Smart Coin?

Turbocharging Fundraising: Introducing The Power of Smart Coins?

#fundraising is an integral part of #nonprofit organizations. It's the lifeblood that keeps them running, enabling them to make a difference in the lives of those they serve. But what if there was a way to supercharge your fundraising efforts, to bridge the gap between one donation and the next? Enter the revolutionary fundraising tool concept of the Gray Water Ops Smart Coins?.

Imagine this: Scenario A - You tell 100 people about your favorite charity. They listen, they nod, they may even express interest. But how many of them actually go home, remember the conversation, and make a donation? 2 or 3 MAYBE?... If you're lucky!

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We're bombarded daily with information, ads, conversations and tasks. It's easy to forget.....


Scenario B - Now imagine a different scenario. You tell the same 100 people about your favorite charity like before. But this time, while you're doing your pitch, you reach in your pocket, and you show them the coin YOU received. You put the coin in their hand. While it may LOOK like a normal "challenge coin" this isn't just any coin! It's a Smart Coin?. You point out the weight of the coin, the thickness and how the 3D detail feels against their finger tips. Get them agreeing with you and shaking their head yes. They're feeling the weight, thickness, and 3D detail of the coin against their fingertips. Holding a Gray Water Ops smart coin? is a very tactile experience! Sell that!

After they've examined the coin for awhile, you pull out your secret weapon and say,

"That's a quality gift for the donation I made, but that's not even the cool part! Pull out your smartphone. Wakeup you phone and tap the back of your android or the back top edge of your iPhone to the coin."

Instantly, the charity fundraiser page launches on their phone. Now, they're not just hearing about the charity, they're interacting with it. They're engaged, involved, and much more likely to make a donation.

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The weakest Link is relying on them to follow through.


In Scenario A you're just telling people about the charity. Your weakest link is getting the person you're telling to actually follow through. You're relying on them to follow up, take an active part and go check out the charity.

In Scenario B you're not just telling them about the charity. In this scenario, all 100 people loaded the charity donation page on their own smartphone devices. You actively participated and drove 100 unique individuals to the donation page. You can't make the donation FOR them but you can walk them to the page and make it super simple to help the cause!

This Gray Water Ops Smart Coin? in the video above, is linked to the Pennsylvania State Police Call of Honor memorial wall for fallen troopers. Tap a smartphone to this coin and the PSP memorial wall page pops up on the phone.

This is the power of the Smart Coins?, a patented product exclusively by Gray Water Ops, LLC. They hold a US utility patent on embedding a Near Field Communication (NFC) tag in the center of a 2" solid metal coin. When your charity sells these coins, as not only a gift for your donation, but a valuable tool to multi-level market on a grass roots scale.

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Let your donors work for you. ACTIVELY after the donation!

Each Smart Coin? sold becomes another tool working for your charity perpetually from one donor to the next. When you donate a specific dollar amount, you receive the coin as a tool that you're encouraged to carry in your pocket. This isn't the type of coin designed to sit in a drawer for 20 years so it hopefully goes up in value as a collectible. The coin is a beautifully designed 2" metal coin. One side has 3D high relief with an image, logo or message from or about the charity. The other side of the coin has a NTAG 424 DNA chip embedded in the center of the coin.

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NTAG 424 DNA NFC chip embedded in the center of the metal coin

The message of the charity? To get donors to find a minimum of ONE other person who will make a donation to the charity and bridge that gap to the next donation, from everyone who supports this fundraising effort. This is a donation "add on" option! You can make your donation of $X, $Y or $Z dollars as a monthly or one time donation, and help us reach our fundraising goal OR, for a larger donation, you can join our grass roots street team and for your donation of ($100 ?) We'll send you a fundraising tool, that will allow you to help spread our message, in the form of a beautiful 2" solid metal brass coin that you're encouraged to carry in your pocket every day.

This is a reminder of all the great things that the charity does and makes the donor feel closer to the charity fundraising effort beyond their own donation. Plus, it's a fidget toy, worry stone or whatever you want to call it because the coins just feel good in your hands. It has weight, thickness and 3D detail with soft liquid enamel paint. A 4 color insert is placed over the NFC chip, to hid the chip and provide more marketing space on the coin, for the message. The entire side is sealed in with liquid epoxy to lock in the chip and make the coin waterproof!

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Here's a callenge coin deisnged by artist Keith Hanshaw for a US Air Force F-35 unit

Many US military members carry a coin in their pocket, every day, to show affiliation to their unit. Now you can carry your favorite charity in your pocket. The coins are made for wear and tear and are designed to be a tactile experience. Carrying it everyday is just the first step in helping your charity.

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The first challenge coin worthy of a US utility patent. The Gray Water Ops Smart Coin?


The Smart Coin? isn't just a token - it's a conversation starter, a tangible reminder of the good your charity does, and a powerful tool for turbocharging your fundraising efforts. You can find more info at https://smartcoins.graywaterops.com

So, why stick to traditional methods when you can revolutionize and turbo charge your fundraising?

Why limit yourself to telling people about your cause when you can put it right into their hands? Why wait for the next donation when you can actively bridge the gap TO the next donation? You can be the difference. Your actively spreading the message of the fundraiser. Sell 1,000 Smart Coins? and you have 1,000 NEW extensions or legs of your fundraising effort out trying to put their coin in other people's hands and get them to the donation page.

That's the key goal: Get as many people as you can, to load the charity donation page on their own phones. You can lead a horse to water and I can't help any more than just getting them to your front door. It's up to YOU to close them and get the donation at this point!

You could even include UTM codes on the individual coins, that were trackable through 谷歌 Analytics. Offer a perk or reward to your top 5 fundraisers by tracking website traffic from the individual coins.

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Pennsylvania State Police Troop K challenge coin desinged by Keith Hanshaw


It's time to get smart with your fundraising. It's time for the Smart Coin?.


Share your thoughts below and let's start a conversation on how we can transform fundraising together! Let me know if you like the concept!


Gray Water Ops? - Transforming Fundraising, One Smart Coin? at a Time.

If you enjoy my content, please follow and check out my free marketing help website at https://FreeMarketingHelp.org to download my free marketing guide for small business owners. If you're looking for something more detailed, you can click the image below to check out my new book on Amazon. It's designed for small business owners and can help you grow your business.

Mastering Marketing for Small Businesses: Your comprehensive guide to marketing success by Keith Hanshaw
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