TUMI FREEDOM PROJECT – THE DIGITAL ART GALLERY

This Holiday season, TUMI - the leading international travel and lifestyle brand, has partnered with eleven world-known street artists* to support a noble cause.

The artists, led by JonOne - the American graffiti pioneer, have transformed the brand’s iconic 19 Degree Aluminum silhouette into unique art pieces. In total, they have created 26 collectors’ items to be part of a charity contest benefitting for Waves For Water. 

This exclusive 19 Degree collection has been inspired by the topic Freedom - the freedom to express yourself, to stay active no matter the circumstances, to dream in colors and put dreams into reality; the freedom to travel less physically but mentally from home, to discover new local destinations and help local communities to stay safe. There are no boundaries for doing good.

To participate to the contest and get the chance to win one of the 19 Degree personalized cases, art lovers and loyal customers are invited to purchase a water filter to support the upcoming Waves for Water implementation in the region of Southeast Asia.

Starting from 15th November until Christmas - 26th December, when the contest will end and the winners will be selected, the collection will be exposed in the TUMI Digital Art Gallery on TUMI.com, showing all master pieces’ details and their creators’ stories.

“Freedom is everything. My work is all about freedom, it is abstract, it is freestyle, you paint what you want to paint. La liberté of expression. We are supporting W4W to give people the essential freedom of having access to clean water.” says Jonone. “Symbolically all comes together, the shape of the 19 Degree suitcases and the water, a Caribbean artist coming from the Dominican Republic where people have water issues.”

About TUMI x Waves for Water

Since 2016, TUMI and Waves For Water supported together over ten humanitarian missions, providing clean water to communities in need around the world. Since the beginning of the partnership, through TUMI’s annual World Water Day fundraising via social media & in-store events, Waves For Water has been able to implement more than 1,350 filtration systems, 417 rain catchment systems and 12 wells, impacting 518,000+ people, around the world.  

In September 2019, TUMI Europe joined the 1% for the Planet family, committing to donate 1% of the Recycled Collection annual sales towards additional support for Waves For Water projects.

Artists*

US/ France – JonOne - @jonone_156

Germany - Stohead - @stohead

Germany - Mina - @theminamania

Monaco – Mr. OneTeas - @mroneteas

Portugal - Kruella d’Enfer - @kruelladenfer

Spain - Antonyo Marest - @antonyomarest

Sweden - Huge - @hugeart

Switzerland - Bust - @artofbust

Switzerland - Xavier Magaldi - @xaviermagaldi

UK - David Shillinglaw - @davidshillinglaw

UK - Remi Rough - @remirough