Tulsa-Tel Aviv Webinar Today

Welcome to The Israeli Startup Review, a curated newsletter where I share insights from thought leaders, news, and opportunities around Israel's tech ecosystem. Every week you’ll receive timely analysis from off-the-beaten-path, perspectives from the ecosystem, and selected opportunities to further engage with Israel, the Startup Nation.

Shalom from Tel Aviv. Life is slowly starting to get back to ‘normal’ here, but there is already talk of another lockdown by early next year. All this lockdown did was delay the inevitable.

You can follow my daily Israel exploits via LinkedIn Stories here.

My op-ed out this week in Calcalist: Tulsa seeking to bring a bit of the Startup Nation to the American Heartland

I’ll be moderating the Atento Capital webinar this afternoon at 4pm Israel time. You’ll be able to learn about hiring high skilled remote workers directly from the most active VC in the Tulsa ecosystem: Tulsa - Tel Aviv : Hiring High Skilled Remote Workers 9:00am CST/16:00 IDT/4pm Israel time, Thursday October 29th. Register here.

I hosted the first Upstream Israel Mixer last week… it was a blast, and will be hosting another one next week on Thursday November 5th at 7pm IDT. They’re a lot of fun, you hear a speaker, and meet a number of good people all under half an hour. To join the next one click here.

Partner Operations Manager @ Atento Capital: Breaking into VC is hard, which is why I’m excited to share this opportunity to work on my team at Atento Capital.

This Tulsa based position (you’d also be helping support my efforts here in Israel) has a focus on developing partnerships, operations in a fast-paced setting, and of course marketing. Respond directly to this email to apply.

Content Writing Vs. Copywriting In Digital Marketing: What's The Difference?: This is something I’ve been thinking about lately, with no lack of push back from people here in the Israeli ecosystem, and is a topic I will publish a piece on in the near future. Am I the only one who reads copy (the content writing is a bit better) on many Israeli companies’ websites and feel it’s lacking something authentic?

To be clear; “copywriting is written content conveyed through online media and print materials. Copy content is primarily used for the purpose of advertising or marketing.” Yes, companies like Monday.com and Lemonade sound as if they were built in northern California and have been wildly successful. But for every unicorn there is a graveyard of massive failures who never made it. I don’t believe in this argument that copy for B2B is vastly different then B2C, in the end there is a person on the other side reading what you’re offering. As words carry weight, this should start with the copy.

Maybe it’s what you hear in Tel Aviv about building a ‘global’ company (as opposed to an Israeli one). Really, why? Take a look at the world around you today, who won’t buy from you now? When you meet a company from a place like NY or Texas you know they’re from that location; everything about them exudes this fact. They lean into their identity on the global scale, we should start to do that as well. The most immediate way to do so is with a potential customer’s first digital experience with your brand.  

Key Takeaways:

Empathy first: Your audience wants to engage with the real you, not what you think they want to hear

Copy is not content: Good storytelling is in the DNA of both, but think of copy as ‘sales’ and content as 'marketing’ (I’ll get hell for this definition)

A legacy of storytelling: I’m always surprised to hear that founders struggle with this, don’t let any consultant tell you otherwise, you got this

Dollars raised can be deceiving, but this is still a good barometer of the health of the ecosystem, thanks to Startup Israel for the infographic.

Atento Capital: Come work with us. Atento connects great companies to great people with the mission to grow Tulsa's community. If you're based in Israel and interested in any of these positions reach out to me directly. Openings here.

Janvest Capital Partners: Some awesome new opportunities within the Janvest portfolio this month:

Reposify, Sales Engineer (Israel) here.

Coralogix, R&D/Marketing/Customer Success (Israel/U.S.) here.

BioCatch, a little bit of everything (Israel/U.S.) here.

Simpo, R&D/Sales (Israel/U.S.) here.

Altostra, R&D (Israel) here.

Partner Operations Manager @ Atento Capital: Breaking into VC is hard, which is why I’m excited to share this opportunity to work on my team at Atento Capital. This Tulsa based position (you’d also be helping support my efforts here in Israel) has a focus on developing partnerships, operations in a fast-paced setting, and of course marketing. Respond directly to this email to apply.

Differential Ventures: They are hiring an Associate in New York to support their growth and strengthen their operations. Have a look at the job posting and submit your application by November 1. They are looking forward to hearing from you! New York based but Israel tech friendly. Apply here.

UAE – Israel Future Digital Economy Summit: Registration opened ! The Export Institute invites you to take part in a business conference and business meetings in Dubai, as part of GITEX Week - the largest technology exhibition in the Middle East. The UAE -Israel Future Digital Economy Summit will be held in Dubai from December 6-9, 2020. Apply here.

ISRAEL-INDONESIA FUTURES: Engaging the rising stars from Israel and Indonesia to develop sustainable solutions to challenges in the post-COVID era. This dynamic online program will bring together cross-sectoral rising stars and up-and-coming leaders from Israel and Indonesia to jointly develop sustainable solutions to emerging challenges – in health, food security, education and talent creation. PROGRAM DATES: 3 January – 21 March, 2021. APPLICATION DEADLINE: 25 November, 2020. Apply here.

Atreo: TRAFFIC / CREATIVE OPERATIONS MANAGER. They’re looking for an Operations-minded pro who also loves the world of creative and is at heart, a Creative too! Atreo, home of tech brands, is seeking a sr. Creative Operations manager with experience supporting multidisciplinary creative teams in a dynamic, client-facing agency atmosphere. Apply here.

Gable: They are looking for a growth marketing manager who will help with marketing, growth, messaging and lead generation for Gable. Conceive and execute on a wide range of content campaigns to drive education and Engagement across multiple platforms. You will design experiments, develop campaign strategy, and drive execution of the campaign through to completion. Investigate and test new channels to communicate with Gable’s new and existing customers. Establish Gable’s brand and messaging. Apply here.

Maor Investments: VC & M&A Analyst. They are a co-investment VC fund, focused on Israeli tech startups with an established proof of concept. Maor joins top-tier venture capital funds and strategic investors to back strong Israeli entrepreneurs in their growth stage. Thanks to their vast European network, Maor's team members serve as door openers with leading European customers and partners. In a short period of time since its inception in 2018, Maor has become a leading player in the local VC ecosystem, building a solid portfolio of high-profile and exciting companies, and gaining reputation of true "helpers". Apply here.

Upward: They are excited to expand their innovation team with a new role for a research & relationships enthusiast! Their ideal candidate is a team-player who is experienced in lead generation and well-versed in startup/VC terminology. We're looking for a natural relationship-builder who is passionate about new technologies and excited to connect with innovators from all over the world. This part-time position offers a flexible schedule to complement the high energy required for this role. Apply here.

Via: At Via, they're reimagining the way the world moves by building products that make public transportation smarter, greener and more efficient. By choosing Via, their riders save money, arrive sooner and reduce their environmental impact by sharing a vehicle with others going their way. They believe that life’s better when you share it. Traffic’s better, too. Opportunities here.

Vibe Israel: Digital Content Manager - maternity leave replacement. They are looking for a creative and energetic Digital Content Manager who will manage and maintain all of Vibe Israel’s digital assets and social media platforms. Candidates for this role must be strategic, creative, flexible, detail oriented, and self-motivated. Candidates should love websites, design, digital marketing and social media. This is a temporary position for about 6 months (replacement for maternity leave), starting December 6, 2020. Apply here.

monday.com: They are looking for a Salesforce Business Analyst with proven experience in Salesforce to join their growing Business Operations team. The role includes responsibility for evaluating, customizing, and implementing solutions for business processes through Salesforce and be responsible for data integrity. Send your CV to monday.[email protected]. Go check out the position on their website here.

Microsoft: Their team is hiring a H&LS Strategic Startups Lead! They are looking for a leader who has a relevant background in H&LS and is passionate about supporting entrepreneurs to scale their ventures. Apply here.

Zoomin: Zoomin is growing fast and looking for a Controller. As Controller, you will primarily be responsible for overseeing Zoomin’s accounting and financial reporting, but you will also be empowered to build out the Finance function of a fast-growing, international, venture-backed company. This role will be based in Tel Aviv. Apply here.

Tulsa - Tel Aviv : Hiring High Skilled Remote Workers: Join Atento Capital for our next webinar where our talent team will share how you can hire highly skilled remote workers in Tulsa. 9:00am CST/16:00 IDT. Thursday October 29th. Register here.

Cyber Security in a Post-Corona world: Startup Opportunities & Challenges: COVID-19 has created an accelerated need for cyber security solutions. Fraud, malware, Ddos, and other cyber attacks have increased over 400% highlighting the critical need for cyber solutions in every industry and in every geography In this webinar, leading cyber security experts from across the ecosystem will share their unique insights and analysis valuable for startups going global, CISO’s and others as we enter a new age of cyber security. Following the presentations, there will be open Question and Answer session. Thu, November 5, 4:00 PM IST. Register here.

Digital Water Israel: This is a virtual Water technology expo being held on November 10-11, 2020. COVID-19 only enhanced the need for IOT solutions for remote water management that includes better analytics and improved remote control systems and tools. Digital Water Israel will be a one stop shop for solutions to those challenges. The virtual exhibition will include 20+ Israeli companies in the field of water IOT and an online B2B arena. Download catalogue. Promo code: SanfrancFTA. Registration here.

Fusion LA Virtual Pitch Event: They're excited to invite you to an exclusive virtual pitch event of Fusion LA. The program will include a presentation of 13 innovative Israeli start-ups. RSVP HERE, and they will send a calendar invite and further information. Tuesday, Nov 10, 9:30 (Pacific Time). Agenda: Each company will pitch for 2min, followed 2min live Q&A. Learn more here.

Hacking Higher Education: 3 Ways to Attract Students in a Post-COVID World: Attention higher education! Dan Schoepf, Higher Education Advisor at Cybint, leads this webinar on how you can raise the bar and keep your students. Find out how you can determine the in-demand skills training for the post-Covid market and learn more about the Cybint Cybersecurity Bootcamp. November 11| 3:00pm EST. | Register Here.

i-HLS InnoTech Broadcast – International largest innovation event: Due to the growing HLS challenges, terror attacks, and public security threats, as well as criminal activity and natural disasters, nations are looking for groundbreaking technological solutions. The COVID-19 pandemic has only emphasized the importance of technological innovation in the development of a rapid response to every evolving crisis. Dec 8, 2020, 10:00 AM - Dec 9, 2020, 5:00 PM. Register here.

Portugal Gateway: Portugal Gateway is Portugal Ventures back fund providing expansion capital to technology-focused companies looking to expand into Europe and Latin America. The fund provides access to its portfolio of 300+ companies, European and Latam accelerators, and support structures allowing companies to take advantage of an existing ecosystem. The fund is looking for post-revenue B2B product/SaaS businesses with a proven track record and investing between $0.5Million to $4Million. Apply here.

Join the Techstars TLV Hybrid Accelerator In the Blooming Israeli Tech Ecosystem: COVID-19 has accelerated many trends toward technology adoption, such as digital payments, anti-fraud solutions, live tracking of data, and also advanced health-tech technologies to prevent, cure, and adapt usages to the pandemic situation. The application deadline for the next class of Techstars Tel Aviv is December 20, 2020. The program will run for 13 weeks during the spring of 2021, from March to June. Apply here!

Atento Capital University Investment Fellows: We are seeking to empower the top student entrepreneurs across the country through access to capital, mentorship, and a robust national network. We will select 10 student founded companies to pitch in Tulsa in March in front of a panel of local and national VCs. Take the next step in your entrepreneurial journey and apply here.

Calling2Scale: Are you a European or Israeli startup looking to supercharge your global expansion, Calling2Scale is a 4-week virtual bootcamp and startup competition offering globalization support, practical tools, and an international network to 6 European and 6 Israeli highly motivated and disruptive startups. 3 Tracks: Climate, Health & Smart Cities. (Submission deadline: 5 November. 23:59) Find out more and Apply Now.

Cyber Pitch Event: If you are a startup that provides solutions for the following then the CICC - California Israel Chamber of Commerce pitch event is exactly for you! This is an incredible opportunity for your startup to gain exposure and notoriety! Submit your application to participate in a targeted audience pitch session, Deadline for submission: October 28. Sign up here.

// Disrupt for Good: Welltech1 invites you to take part in this amazing initiative! A chance to win a $20K Startup Video by FIRMA Creative Production. What do you need to do? Send FIRMA a 90 seconds video about your start-up, your goals, your ambitions, how your start-up is going to make the world a better place and, obviously, how this video is going to help you achieve all that... Registration and more detail here.

Thrive by SVG Ventures: Calling all foodtech agtech startups — Do you have a unique and disruptive solution to one of the agrifood industry's biggest challenges? SVG Ventures | THRIVE. THRIVEAgriFood's award-winning acceleratorprogram is now accepting applications worldwide to become part of its 2021 THRIVEVII Cohort! Learn more and apply here by November 20th here.

Upward: They is excited to announce their latest innovation partnership with a Fortune-ranked corporate partner in the energy sector. The Energy Efficiency Challenge is designed to fast-track the commercialization of the most advanced energy-saving technologies from across the globe. They're scouting for companies with a working product and significant IP in sensors and data collection, efficient cooling systems, energy storing, and/or methods of harnessing different renewable energy sources. Apply here.

Jonathan 'Yoni' Frenkel heads a content marketing agency, YKC Media, and works with VCs, corporates, and startups in creating written content, social, and advising on marketing strategy focused on engaging a US audience. He is currently in Israel working with the Tulsa-based fund Atento Capital. He can be reached on LinkedIn here.