The Tuesday Fiver: Weekly Notes from a Creative’s Desk

Every Tuesday, I highlight five recommendations spanning the worlds of content marketing, thought leadership, advertising, writing, film, music, and art. This week's installment mentions the excellent work of Julie Bernard, The Resolution Project, Jody Rosen, and Stefanie Kunckler Ymonos.

From the Thought Leaders: Putting new research at the heart of content marketing means providing quantifiable, unique, and citable stories in the hands of your partners and ideal audience: here's a new example of how that happens in our world, here at Verve. Recent evidence shows that Mobile Prodigies — our term for Millennial and Gen Z consumers between the ages of 13 and 36 — are plugging into connected TV. In collaboration with YPulse, we recently surveyed 1,000 of these up-and-coming spenders. Here are some of the top-line insights emerging from what they had to say about these devices, published here for the first time under Verve CMO Julie Bernard's byline: click here to read.

Do Good With What You Do: I dedicate part of my month to doing good, and part of that dedication happens in the form of The Resolution Project, here in NYC. Long story short, we attach our efforts to college-age social entrepreneurs and help them solve the challenges of making positive change through entrepreneurial ventures around the world. Case in point, the Fellow with whom I work is building a clean-water project in Kenya to help sustain a health clinic that the village's community sorely needs. You can help too. Join us on Saturday, June 15, at 2 PM. We'll gather at the Loreley Restaurant and Beer Garden located on 7 Rivington, Lower East Side. We will provide information on how to volunteer with Resolution through our Guide Program, an opportunity for early to mid-level professionals to mentor young social entrepreneurs from around the world. There will be libations and light bites. Click here to RSVP.

Read This Next: I am an archivist by necessity. Write, record, film, create anything … at some point, you'll worry about how it's going to survive the inevitabilities of time. I've been working for more than a year to properly archive the small body of work that I've managed to get out into the world. So then there's this article: decades and decades of work, whole careers, lost in a fire to which the keepers of the Universal Music Group archive wouldn't even admit — they obfuscated the event and extent of the damage for years — until an intrepid reporter managed to access the evidence. It is heartbreaking. It is fascinating. Read Jody Rosen’s article in The New York Times Magazine.

Other Hats: I am a DJ from time to time, and being one in 2019 means working with digital files. News that Apple will ax iTunes in favor of Music raises the specter of file types that won't work with DJ platforms such as Serato. Good news: rumors of iTunes's demise turn out to be somewhat exaggerated. Here's the story of how music will work in the Apple ecosystem after the changes lock-in this fall.

World-Class Distraction: There is nothing like a jazz album in the afternoon, just before dinner, a cocktail, the sunset over the rooftops out the living room window. Last Saturday, I heard this new one by Stefanie Kunckler Ymonos, an extraordinary player of the double bass, and her Swiss ensemble. I don't believe I've listened to the accordion in a jazz group before, not like this accordion. The whole thing is spinning toward some other place, not breaking the boundaries of jazz but lashing the sides of different ships to the vessel, taking it all forward into someplace new. Listen to the album, Le Jour Avec les Yeux Fermés, at the artist’s Bandcamp page.