TTYL, 2023, Hello, 2024!
From left to right: Piyush, Rohan and Mark

TTYL, 2023, Hello, 2024!

Progress – how’s that for a kick-off theme for the year? Your goals might take a few twists, and your plans could do a bit of a dance, but improving a bit every day is the real deal. We’re here to help you make progress with all the fresh knowledge we offer through webinars, ebook, and event.

Hope you make the best use of it all :)


??? Exciting sessions:

Building Personalized Meditation Experiences?

Learn how a leading meditation app builds and implements personalized meditation experiences for its users. Join Rohan Singh Rajput on 23rd January, 11 AM EST.


Running more experiments with fewer resources

Running More Experiments with Fewer Resources?

Automation and AI holds the key to success in 2024. Catch Mark de Winter , Director of Product, ClickValue share some use cases to leverage both elements for improving the efficiency of your CRO program.


VWO Spotlight Webinar

VWO Spotlight Webinar

Join the open-for-all virtual stage for all things experimentation. The VWO Spotlight Webinar is designed to foster knowledge exchange, collaboration, and innovation within the CRO/Experimentation community.


Optimizing Mobile App UX for Better Engagement & Conversions

Optimizing Mobile App UX for Better Engagement & Conversions

In this VWO product showcase webinar, you'll learn how session recordings and heatmaps provide invaluable context beyond mere numbers, allowing you to see your app through your users' eyes.


?? Fresh of the press:

Your 5-Step Action Plan To Improve Mobile App UX

[ebook] Your 5-Step Action Plan to Improve Mobile App UX

Tired of your app dragging its feet, crashing, and just not playing nice? Your users are too! Download our easy, step-by-step guide to help you spruce up your mobile app's user experience and boost customer engagement.


?? Events:

ConvEx '24 by VWO

[Virtual Event] ConvEx 2024 by VWO?

A free virtual summit by VWO for experimentation and growth teams, offering valuable insights and inspiration from the success stories of brands that embrace experimentation. Early bird registrations open now!


?? Most popular from last month

Turning Business Challenges into Testable Ideas

Max Bradley , a seasoned CRO expert from Wiz , excels in pinpointing customer issues that mirror daily business hurdles. With a unique method, he transforms these challenges into actionable tests.


??Success story of the month: Critique Jeu

  • Experiment goals - Improve the on-site navigation.
  • Hypothesis - The team hypothesized that changing the color of the anchor text in the copy to a unique shade that stands out from the common color scheme on the website would increase clicks on internal links, such as PayPal.
  • Control - The anchor text on the payment page in the body copy is in red color, fitting well with the color scheme of the page.?
  • Variation - The color of the anchor text was changed to blue.
  • Impact - 22.8% increase in clicks on internal text links.

Read the full story here!

?? From the community:

CRO/experimentation should not exist

Author: Jonny Longden , Journey Further

Here's some food for thought from Jonny. He ponders over the need for dedicated roles for CRO, stating it's everybody's job and not necessarily a distinct position. Do you agree? Check out this interesting discussion on LinkedIn.



If you wish to explore the VWO Platform, drop a note here!

Tell us how we did using this feedback link. Happy reading :)

It's exhilarating to see your energy as you dive into the new year! ?? Generative AI can streamline your creative process, ensuring that your content not only keeps up with the January whirlwind but also stands out with exceptional quality. By leveraging AI, you can transform your ideas into polished content in record time, giving you an edge in this fast-paced digital landscape. ?? Let's explore how generative AI can elevate your work even further. Book a call with us to unlock new potentials and make 2024 your most impactful year yet! ?? Christine

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