TSE 323: HOW SELLING SAAS TO DOCTORS IS TOTALLY DIFFERENT THAN TRADITIONAL PHARMA SALES

Today’s episode is another interesting one as we talk about selling Software as a Service (SaaS) to doctors, and how this is very different than selling as a Pharma representative. This might be another career that you might wish to consider, and so I’m bringing in Justin Welsh to talk more about this – what selling SaaS to doctors is all about and how to say the right things without stepping on the toes of the doctors.

Justin Welsh is the VP of Sales at a technology company, PatientPop where they’ve grown 400% year over year and one of the fastest Software as a Service (SaaS) healthcare platforms. They have defined a new category of software called Practice Growth Platform, which integrates with their electronic medical records, practice management systems, and helps manage the patient journey.

Justin’s Major Takeaway:

Become an expert. Regardless of what you sell, you will be most successful when you spend a majority of your time researching your industry, your marketplace, and your physicians.

Episode Resources:

Connect with Justin Welsh on LinkedIn or Twitter @justinosu99

Visit PatientPop and check out their Careers page.

Pitch Anything by Oren Klaff