Try These Top Tips To Build Demand For Your App
Ngozi Onwuchekwa (MBA, BA Hons)
TEDx Speaker | Marketing Director at Axis Digital Marketing | Content Creator | Featured On BBC, TEDx, and more!
Building a demand for your app in a crowded and competitive market place is definitely challenging. Ideally you'd love folks to download, subscribe and engage with yours regularly.
Easier said than done, right? Or maybe not ...
Lots of developers think mobile advertising such as “in-app ads” is imperative to building that audience. But, there are other ways to drive app demand and grow visibility through Social Media campaigns.
Check Out these 8 steps
- Define your messaging
- Create a Social Media contents calendar
- Create a consistant tone of voice (how do you want to come across – professional, fun, sophisticated, etc.)
- Invest in Facebook / Instagram sponsored adverts
- Develop more videos, competitions & product giveaways
- Launch a ‘Refer A Friend' campaign
- Collaborate with Influencers in your target niche
- Kickstart ‘User Generated Content’
One of the easiest ways to show followers you care is to feature their content on your social channels. It could be a photo they took, an achievement / goal they’ve accomplished with your app
This method not only shows appreciation to your followers, but can also work as a powerful, credible “case study” or recommendation
THE POWER OF CONTENT
Concentrate on creating content that keeps your target audience engaged. Similarly to what Angry Birds did on their YouTube channel. This ultra-popular gaming app took YouTube by storm when they created a bunch of funny and engaging videos, providing viewers with sneak peaks to “behind the scenes” edits, as well as video stories that expand the game universe and are exclusive to YouTube.
Create fun and quirky introduction videos for your app. The idea is to get people excited without pushing it too hard. Then, with the right call to action, get them to download. Promote this video content via the most popular channels for your niche.
GOING VIRAL
The core of making a good viral video is to keep things simple, inspire viewers and play with their emotions. WOW them with your messaging and make them hit the share button as soon as possible. This will (hopefully) increase the interest in your content, and as a result, generate more interest in the app.
The bigger the interest, the bigger the potential downloads
KEEP USERS ON THE APP HIGH WAY
Making sure users come back to your app again and again, should be your top mission. Your app’s on-boarding is one of the best ways to keep them returning and to keep retention numbers green. Succeeding in this phase is imperative to having users come back for more.
If people download your app thanks to your social media initiatives, that only means they’ve found some interest in it. Admittedly this on-boarding phase can spell glory or disaster for your app. That’s where you need to invest more efforts to monitor the user experience and user behaviour: see where users spend most of their time, where they drop off, how and where they interact with the app by tapping, pinching and swiping.
OPTIMIZE THE USER EXPERIENCE
You can always refine and optimize your app’s on-boarding experience by using a qualitative mobile analytics tool. Such tools will provide you with actionable insights regarding your users’ actions and shed a light on why things are happening rather than what is happening.
Qualitative analytics, unlike traditional analytics, is all about understanding the user’s behaviour. It will provide you with features which will allow you to observe users’ interactions with your app and learn about their preferences. User experience (UX) encompasses all aspects of the end-user’s interaction with your app, and thus, can only be measured and optimized via qualitative analytics solutions.
Do note that, all your social media and marketing efforts may be worth nothing if your app’s UX doesn’t meet the same standard.
-end-
About Ngozi _ In A Nutshell
"As a Marketing Specialist with 10 years experience in hospitality, retail and fashion. I write about what’s working and what’s challenging in this exciting world of digital marketing.
To trending topics, social media highs / lows, whilst giving useful marketing tips along the way. My content is generally driven by personal experiences in the realms of B2B and B2C marketing, mixed with a healthy dose of research and data analysis. I also write from my perspective as a female go getter, consumer and marketing strategist, living in this crazy, fast changing digital world".