Try this Growth hack using LinkedIn events for your Demand generation initiatives
Andrine Mendez
Entrepreneur, Author and Lecturer | ??Building a Shared EV Charging Network at GoPlugable |
Are you looking to bring some organic traffic to a content piece or promote an event or webinar? And achieve this without almost any media spends?
Organic traffic is nearly non-existent at this point and even if you or your company page has followers, getting traffic to your website or your content or simply driving event registrations means you will still end up spending a lot of money on media.
In one of my roles in a Dublin tech startup, my role as a marketing manager entailed the challenge of developing demand with little to no media on it. So what did we do?
Step#1: Create a Linkedin event
Step#2: Use/Automate the LinkedIn event invite feature
Our initial target was to get 1200 registrations in 2 months of promotions and the final tally was close to the figure.
We got 800+ registrations from LInkedin events without any penny spent on LinkedIn ads or any form of advertising to get these and another 400+ via paid registrations on landing page.
How did we get some 800+ registrations without spending any money?
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