TRY These 3 Email Marketing Strategies TODAY!

Email marketing (or Email Direct Marketing) is still one of the most cost-effective ways of building your online business.?

For instance, clients that visit your website, browse through your product list, add products to their cart, but for whatever reason end up not checking out can be best recovered through emails offering personalized discounts.?

Additionally, customers who have already made purchases from your store can also be enticed to make additional purchases using well-timed and targeted email offers.

In this article, we’ll be looking at some of the best email marketing strategies that you should use in 2022! These strategies are particularly useful for online business owners that are just starting out and are looking to grow their email lists to 20,000 or more from nothing!????

Step 1. Choose the right email marketing app

MailChimp and Omnisend are two of the most commonly used email marketing tools on the market.?

MailChimp offers tons of beautiful email templates that can be used to customized for successful online campaigns that generate leads and convert existing customers. The all-in-one tool also allows for effective audience segmentation based on interests, purchase behavior, and demographic features (age, location, language, etc.), as well as for tracking analytics (including open rate and bounce rate, among other things).?

Omnisend has most of the features that MailChimp offers, but it does campaign automation much more effectively. After a few clicks, you can sit back and relax while your campaign is sent according to your specifications. In contrast, MailChimp offers a limited selection of pre-made automation sequences that work well for most marketing campaigns, but may not be able to capture the nuance of your particular promotion.?

The good news is that both MailChimp and Omnisend are available through the SHOPLAZZA App Store as extensions. Simply click “App Store” on the SHOPLAZZA dashboard and look for MailChimp or Omnisend under “Marketing”, you’ll be able to create welcome messages, abandoned cart reminders, automatic order notifications, and more.??

Step 2. Offer a Lead Magnet that attracts your target audience?

A Lead Magnet is an item that your demographic truly desires and, in order to acquire this item, they’ll be willing to exchange their contact information for it.?

E-books are popular a popular type of lead magnet that is commonly used by online businesses to acquire contact information from leads. Given their widespread availability and, often, superficial content, online consumers have become increasingly wary of exchanging their contact information for useless documents that regurgitate information that can be easily found and provide little practical value.?

While using attention-grabbing titles and cover pages, as well as producing actually valuable content can potentially help you acquire more leads. There is also something to be said for taking a “phygital” approach to email marketing.?

Phygital combines “physical” and “digital”, the term refers to the application of technologies to bridge the gap between the online world and the physical world. When applied to email marketing, this can produce interesting results.?

For instance, instead of running online ads and offering an e-book in hopes of generating leads, try offering a physical copy with free shipping to high-value leads. This type of offer can be very refreshing for people who are tired of online offers. As long as you segment your subscribers effectively, you’ll be able to use your online marketing ad budget to acquire valid contact information from high-value leads that you can market to with laser focus, which translates into much higher lifetime customer value.

Step 3. Segment your mailing list????

Email lists are frequently populated with subscribers that are not interested in your entire product line. Some may unsubscribe as soon as you sent out your first email offer. That’s why it’s very important to create separate groups within your mailing so that you’re not losing hard-won leads by sending the wrong email.?

It’s very easy to segment your mailing list through tools like MailChimp and Omnisend, which allow you to create groups within an email list based on any attribute that you can think of. Segmenting your mailing list will help you create relevant content that increases engagement and reduce unsubscribe rates.?

Try out these strategies with your email marketing, adjust them as necessary based on feedback from your mailing list, and watch your leads grow!??

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