This is the Truth About Social Media Suppression

The suppression of certain words on social media STARTED OUT as a means of keeping online spaces safe. Speech that was associated with hate or harassment or other harmful language would get the post and that content creator’s account suppressed so as not to circulate unsafe content.

However, the suppression of certain words and posts has started to spiral out of control, and is becoming a difficult problem to navigate for any content creator. Today it can result in a post not being circulated to their audience (these days, not even to their followers), even if the words are completely harmless. The list of suppressed words keeps growing and is also not publicly available, so content creators are left in the dark when their content gets suppressed. This can be a major setback for anyone trying to build a brand online.

The suppression of words is not only a problem for content creators, but it also keeps people from spreading important messages. The AI that filters the words has no idea about context, so if a word is on the suppression list, the post will be suppressed. So for example, words such as “gay” can trigger the suppression filter. This can seem understandable, especially if that word pops up in a post that is using it in a harmful way. However, it also means that it gets suppressed in content that is using the word in a positive or uplifting way, or even if a content creator is just sharing their own experience. This can result in people losing access to their target audience, even when nothing harmful whatsoever is being said.

The Workarounds

This can result in some difficult and frustrating problems for content creators, but fortunately there are workarounds. Some people are coming up with creative substitute words to get their point across (think “unalive” instead of “dead”) and careful editing of any language that could trigger suppression is helpful in avoiding the filter.

It's wise to avoid any sexually explicit language, any words related to violence, and any political words. And if you notice one of your posts getting suppressed, it can be helpful to identify the word that it could have been and then also avoid words related to that one. So for example, “bathroom” is currently on the suppression list. And if “bathroom” gets suppressed, you can infer that “toilet” probably would also.

Key Takeaways

The suppression of words on social media platforms is having a major impact on content creators. The lack of transparency and context is causing frustration and confusion, making it difficult for people to build their brand online. The best way to avoid having your content suppressed is to be cautious about the words you use and to find creative workarounds. With the right approach, you can still spread your message and reach your target audience.