The Truth About Sales Transformation
Melanie French
Fractional CRO | RevOps | Sales Strategy | Building High Performing B2B Sales Teams | $20-$100M
I often get asked: "What does it really take to transform a sales organization?"
Let me share a real story from my experience leading a $200M+ sales organization:
The situation:
?Inconsistent performance
?Manual processes
?Limited visibility
?No real accountability
?Reactive management
What we did:
?Systems Integration
Connected ERP with CRM
Automated key processes
Created real-time dashboards
Established data flow
?Team Restructuring
Aligned territories
Unified leadership
Clear roles
Integrated teams
?Performance Management
Set clear expectations
Established metrics
Created accountability
Quick consequence management
?Cultural Transformation
Raised standards
Eliminated mediocrity
Rewarded excellence
Built sustainable processes
Key lessons I learned so you don’t have to:
– Change takes longer than you think
– It costs more than you expect
– You need complete commitment
– There are no quick fixes
– The results are worth it
Want to explore how to transform your sales organization?
→ Go to my profile and book a 15 minute clarity call.