The Truth About ‘High Ticket’
Pat Rigsby
Helping Fitness & Sports Performance Business Owners Scale, Optimize, & Build Wealth
In the online world, both in and out of the fitness industry, the phrase ‘High Ticket’ gets thrown around a lot.
In fact, I’d guess that on FB or here on LinkedIn, at least once a week someone who is a ‘High Ticket’ salesperson or expert tries to connect with you and pitch you on their services.
Well, being expensive isn’t a bad thing, but in my experience, those who tout 'High Ticket' without mentioning the value they provide are often only interested in whether one side of the ‘exchange’ wins.
Because what we do is an exchange of value.
A client invests…
And likely much more...like a willingness to get over their own fears or being willing to rearrange their family’s schedule.
And, in exchange we provide them with:
And probably a host of other things.
So when someone selling a service only seems interested in what they’re getting…
...it feels like they’re just trying to extract as much money as possible without much concern for how the person they’re doing business with makes out.
So, at least from my perspective:
High value, substantial investment offers > High ticket offers.
Sure, maybe it’s semantics. Maybe that ‘High Ticket’ salesperson has the best of intentions.
But after doing this for a long time, my experience would tell me that 95% percent of the time, when someone shows you who they are…
...believe them.
They’re selling you something off the ‘buy here, pay here’ lot and trying to charge Rolls Royce prices.
Dedicated to Your Success,
Pat
P.S. If you want to scale your gym to $500k or more, join my daily newsletter and get the $500k Gym Blueprint Workshop for free here: https://info.patrigsby.com/newsletter