A Truth About HDMI AOC Market
We all know enter time is very important for a new business, if enter in earlier time, you probably cost energy but earn nothing. And it's pity you can’t?wait till whole industry explosive, if enter in late stage, it only left price competition and no good experience as well.
HDMI AOC start came out from year 2013, it became popular on 2018, till 2021,?we see?it's still a small market.
Although AOC industry just developed in few years but it's confusing clients that they may source from different manufacturer but get offer with big difference.
A lot of clients are buying this cable from China.
In local China market, we notice a very bad phenomenon and would like to share the truth here to help you avoid bad experience.
Firstly, let's?understand?the whole supply chain that links to AOC cable:
The source is Chipset?factory, then link to module factory, then to assembly manufacturer, then to clients. Not so complicated......
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The chipset factory only has few options and normally from Germany/US/China Taiwan and Mainland.?It’s stable and regular.
The assembly manufacturer?are compete with each other so they always searching for more cheaper solution. It make sense.
How is the role of module manufacturer?
Clients normally didn't notice this but actually they play a big role in whole industry chain.
You may heard about one concept "Fiber access Copper back". This concept came from them.?You probably think it is a good slogan, it did, many of assembly factory believe?it?and start a new line because of it. It also makes?module manufacturer using this concept more to attract more?assembly?factory.
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If you produce copper cable before, they are helping you get a new line for AOC cable.
If you produce adapter before, they are helping you get a new line for AOC cable.
If you produce fiber cable?before, they are helping you get a new line for AOC cable.
People thought it's easy to stat and they dream about sell AOC?in thousands?for each order like standard copper cable.?They?buy?a lot of modules?in stock and even didn’t think further:
Does AOC can sell many as standard copper cable even price decrease a lot?
How is the popular selling distance for AOC cables?
How to guarantee?AOC cable compatibility as it involves chipset?
What's the quality issue for AOC cables?
What is the end-clients for AOC cables?
How is end-clients?care about for AOC cables?
How is the really market looks like?
Without think those questions and prepare solution for this, it leaves whole industry a confusing situation.Some of assembly factory didn't get business as they dream about and eventually they have to reduce cost to see if there are clients willing to try. And module factory keep attracting more assembly factory and makes more factory strugging in and the competition sitution became worse. It also makes end clients don't know how to distiugish good or bad item as well.
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The?truth you need know about AOC cables:
For selling distance:
HDMI 2.0 AOC popular selling distance all focus on long distance, such as 10m/15m/20m/30m. Even HDMI 2.1 bring more opportunity but just including length such as 5m/7.5m. It's still not popular as standard copper cable.
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For selling amount:
It's easy to get a 3K/5K/10K copper cable order but 100pcs AOC is standard order you need accept. For people who selling AOC, they must understand this point and do not push clients to bring more stocks.
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For Quality Issue:
Except the big important part-- driver chip, there are other raw material?need pay lots of attention. Such as VSCEL.
There?the 4 pair VSCEL in one cable. How does it effect item life time?
Take a example, we all met issue that living Room LED light suddenly became dark or flash a lot, that's because the VSCEL dead. Eventually it will full dead?and no lights at all. If take a cheap VSCEL used on AOC cables, it will met same situation:?cable turns out no signal after 3 months using.
AOC involves?opto-electronics?industry?so it’s better choose VSCEL from this industry such as II VI, rather not from consumer market such as LED kind.
People also often?ignore cable wire structure?but this will help you understand more:?image AOC cables as a car, if chipset acting as a engine, the wire will act?four?wheels. No matter how good engine is, if wheel was?poor quality, the car is unable to run fast.
How to find a good/reliable supplier for AOC cables? Few points need pay attention :
1. They better understand how module made and knowing the important?components.
2. They better have proof and show some of raw material purchase history?such as DRIVER CHIP/VSCEL.
3. They better understand how to design wire structure?and why it designed like this.
4. They better have longer?years guarantee to make sure there is really after-sell service.
5. They better have willing to deeply cultivate this market and see the potential chance rather then make quick money.
Savlink start AOC business 7 years ago and have a better understanding from chipset/module/wire/market. We aim to cultivating more and more for this market and bring new AOC cables on various application.
If it happens you are interesting in this market or already in this business and willing to spend energy to know more, we are looking forward to talk with you. Mail [email protected] or [email protected] to share your questions or opinions with us.
Last, share a HDMI 1.4 module and curently HDMI 2.1 module picture for a look, it's TOSA/ROSA design at that time and now it's highly intergarted.