Truth Is Golden - MeidasTouch Founders Join MRT; Climb Aboard the Nostalgia Podcast Express; “So Bad” Podcast Does Oh So Well

What can three brothers teach us about fighting fair and depolarizing the country? Find out in this week’s Media Roundtable: Special Edition featuring the Meiselas brothers of The MeidasTouch Network.

Jennifer Laine hosts Oxford Road CEO Dan Granger and brothers Ben , Brett , and Jordan Meiselas , Co-Founders and Co-Hosts of The MeidasTouch .

Like many of us, the Meiselas brothers started COVID quarantine–texting family and feeling anxious about the future. But they leveraged their unique skills (a legal degree, Emmy-winning editing talent, and professional marketing prowess) to form first a PAC , then a media network reaching millions that they’re hoping will shape America for the better.

How do you go from zero to millions of fans in under three years? The Meiselas brothers focus on a broad charter of pro-democracy. Though decidedly left-leaning (just a casual scroll through their website will confirm any suspicion), the gang eschews labels, welcoming in followers across the political spectrum who think democracy in America is worth protecting. And they’ve built an engaged community that values honesty and transparency.

You’ll see this trademark transparency on full display when the brothers highlighted times when their portrayal of conservatives worked against them or how, while in the passionate discussion, they’ve said something they’ve regretted.? This humility and ability to say, “I was wrong,” shouldn’t be surprising, but in today’s media landscape, it is.?

This level of openness runs through the entire MeidasTouch Network and is something we at Oxford Road love to see; and presents a major opportunity for brands looking to advertise to a highly engaged, massively responsive audience.

Check out the whole episode–and maybe even become a little hopeful–by clicking the link below.

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The Classifieds

Something Waverly This Way Comes

The nostalgia is potent in today’s podcasting scene, none more powerful than for shows watched in childhood. Adlarge Media is bringing a small slate of options to the audio space, all of which remain classics for younger millennials and older Gen Z’s. Our first selection is most likely the more popular recent drop, as the show it recaps starred singer and actress Selena Gomez. Wizards of Waverly Place ran for four seasons and spawned two DCOMs . Hosts Jennifer Stone ("Harper Finkle") and David DeLuise ("Jerry Russo") are rewatching every episode and interviewing the former showrunner and even former co-stars (including a recent interview with Gomez). Though the show recently launched, episodes have already covered some truly magical topics, such as on-set crushes, possible reunions, and all the best Disney-related gossip.

Three’s a Crowd, but These Three are Brothers?

This might be a little too old for most of Gen Z to know about, but back in the 1990s, there was a short-lived sitcom on ABC that starred the Lawrence brothers. Joey, Matt, and Andy starred together in Brotherly Love , a show centering around an older brother coming home to raise his two siblings. Now in their thirties and forties, the sibling trio are putting all their cards on the table and talking through their storied careers while looking back on their childhood fame and where they are now. TV rewatching is a prevalent and very popular genre and has become a great avenue for former co-stars and hosts to answer all their fans' burning questions. This is definitely recommended for female skew millennial-focused clients who work well in the TV & Film genre.

This Week in Great Podcast Reads

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It would have been considered great if Ryan Bailey ended his endorsement for Nutrafol at the four-minute mark. Because usually, when you reach the call to action point of an ad read, you can assume it’s the end—especially when it’s already been going for four minutes.? But on this particular read for his show, So Bad It’s Good , Bailey went beyond the call of duty to deliver an extra minute and 45 seconds of straight bonus support for the brand and how this naturally formulated hair supplement is a simple and effective solution for hair loss. The total length of the read came in at just under six minutes.?

Sure, anyone could blabber on about a topic, but Bailey’s way of speaking keeps listeners engaged, which is why we’re such fans of his. It’s not the luxurious(his words) hair he brags about. Nor is it the pop culture knowledge he dumps on us. Simply put, Ryan Bailey’s got a natural ability to talk about a topic with the kind of endurance you can only dream of in a host. For any sponsors who appreciate a host who can take the reins on your message and run, we encourage you to get the So Bad It’s Good podcast in your corner. He’ll do the assignment and might even go for some extra credit.?

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If you’ve read this far, thank you. The Influencer is a production from the team at Oxford Road.

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