The Truth about Concierge Marketing
Liza Weidle
Life is mostly about how you react to what’s going on around you. Be curious. Experiment. Tell stories. Be kind. Need a friend? Call me ...
If your big event happened and no one shared it on social media, did anyone attend? I get it, sometimes you want to wait to share about the event until your pictures or video are perfect. Unfortunately, if you wait too long after that moment has passed, you may have lost the opportunity to take advantage of your hard work in producing an event.
This type of real-time sharing at an event or just after the event is a strategy that can be offered by concierge marketing specialist. It’s a strategy that FRS Communications uniquely crafts for each client.
We develop a concierge marketing strategy by analyzing how your clients engage with you from their first interaction to repeat business. When you understand your client’s mindset, interests, and passions, you can deliver more personal experiences to them.
This is where real-time marketing comes in. We work with you to brainstorm and develop strategies to reach your target audience before and after an event. This process helps you achieve marketing goals and may be a mix of online and offline tactics such as social media marketing, content creation, email campaigns, partnerships, and local networking. We provide strategic guidance and work closely with you from the planning stage through tactical execution and follow-up analysis.
This is not an easy process, nor is it a one and done effort. Stay tuned for a follow-up article with concierge marketing tips you can start working on to make your 2024 better than ever!