The Truth Behind Online Ad Monopoly
It's another week of Click & Conversion where we discuss the latest in e-commerce news.
You're going to love this week's news:
The Amazon Corner
Countdown to Savings: Amazon's Prime Big Deal Days Just 3 Days Away
The highly anticipated Amazon Prime Big Deal Days event is just three days away, and shoppers are eagerly waiting to take advantage of the exclusive offers and steep discounts. With numerous perks for Prime members and tempting deals for non-members, this sale is a must-watch for both marketers and shoppers alike.
As a marketer, this event presents a unique opportunity to not only score some bargains for personal use but also to stay ahead of the game in terms of holiday shopping trends.? For marketers, it'll also be valuable to keep an eye out for potential new trends and popular products that could be leveraged in upcoming marketing campaigns.
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Top Retail and E-commerce Stories
The Google Effect: The Truth Behind Online Ad Monopoly
The ongoing antitrust case against Google by the US government has shed light on the company's dominant position in the digital advertising market. While Google argues that it faces competition from other platforms like Facebook and TikTok, evidence presented in court reveals the extent of Google's control over online ads.
The company's end-to-end ad tech stack and algorithms make it easier to increase user trust and prevent fraudulent activities but also raise concerns about data privacy. Understanding this landscape is crucial for staying relevant in an ever-changing industry where advertisers can easily shift their spending between different platforms. However, it also highlights the need for fair competition and innovation to benefit both marketers and consumers alike.
QUICK TIP: Focus on storytelling. In a sea of advertisements and promotions, people are more likely to connect with a story rather than a sales pitch.