A trusted mentor and Sherpa...

We are widely known as the "Hyundai Whisperer," a trusted mentor and Sherpa to many in our industry...

We offer Korea-facing market entry, strategy, and consulting services to businesses around the globe including support for the major Korean groups, including the Hyundai Motor Group and its partners.

We are also the author of more than a dozen books, including most recently, Korea 101: The Book (2023) and Hyundai Way: Hyundai Speed (Third Edition, 2023).

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