Trust us: everything you need to know to make your 2024 marketing sizzle

Things we love at the start of a new year: all the predictions for the year ahead. Things we don’t love: having to wade through tons of reports and whitepapers to find them.

Fear not, friends: we went wading for you!

Here we present some of the key trends and themes to expect in the coming months. This information can help you plan your marketing activity and?content calendar?for the year ahead.

Trust and authenticity are the big themes of 2024

• Although CMOs are investing in AI,?it has raised?trust issues for?consumers. Gartner are predicting that by 2027, one?fifth of brands will promote?themselves as AI-free, or what they term “acoustic”
• Brands will focus on?authentic?content?on social media platforms?this year – real people, real stories and User Generated Content?–?to build consumer trust
• Brands that?focus less on self-promotion?and more on entertainment and genuine dialogue online will thrive in 2024
• Google?is phasing out?third-party?cookies in Chrome, making it?harder to track users’ activity
• Older consumers, AKA?Baby?Boomers, will be a focus for many brands. This group are spending more time?and money online (specifically on TikTok) than Gen Z.

Tools and tips to help you plan for 2024

Need some help to get started on your marketing activity and content plans for the year ahead (or even just the next quarter)?

Check out our 2024 content calendar?that features all the big, niche, weird and wonderful events coming up. Get planning now so you don’t miss out on the dates that are relevant to your business, audience, values and objectives.

If you’re starting or finalising a?business plan for 2024, check out our prompts and advice to help make the task more manageable.?

?And remember, if you need any support with your strategy or content, we’re always here.?

Take care,

Henry, Ed, Marcus and Team AB?

Image credit: Kevin Dooley, Flickr