Trust trumps tricks!

Trust trumps tricks!

Jose Del Cueto Jose Del Cueto

Jose Del Cueto

President/CEO DMG Solutions

发布日期: 2021年8月16日
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Linear TV?consumption and daily reach?have fallen?from their pandemic highs, but?remain above their pre-COVID levels.?However, despite this, linear TV?advertising spend does not?show the?same recovery. The same trend is visible in linear TV's?daily reach?double-digit decline when?compared to Q2 2020. However,?reach is higher than the level before the pandemic.?

Although connected TV?audiences have grown in?importance, linear?content remains fundamental.??As a result, some advertisers have been using video-on-demand platforms to achieve incremental reach.

Despite of many industry professionals’ call of the?“end of open TV as we know it”,?the fact that the content is regarded as trustworthy and fundamental?says to us that?TV is here to stay…GO CHANGE!!!





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