?? Trust and tech

Did you know that 92% of G2000 companies outsource their IT? This ranges from support teams all the way through to solutions, softwares, security and infrastructure. In a fast evolving technology landscape, how can you ensure the best possible performance from the plethora of vendors you choose to work with? In our last newsletter we shared the 10 key considerations for evaluating idea management platforms . This week, we delve deeper into the all-important subject of trust! Why does it matter, how to know if vendors have your best interest at heart and where to look for trusted, unbiased advice.

?? How Trusted Partners Can Transform Your Business

Experts from Axiom - Managed IT Service Provider outline in detail why trust matters in technology and how a trusted partner can be the key to driving results for your business. They argue that trusted partnerships come with more tailored solutions and valuable expertise, whilst keeping pace with innovation. The article also offers helpful guidance on what to look for when selecting the right partner and how to nurture strong relationships for maximum benefits.

Read on

?????? People buy from people

"All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend." Marc MacCormak.

It is unsurprising to know that 65%?of buyers who experience positive experiences are more likely to become long-term customers. In FastSpring 's latest podcast, Jake Dipple , Head of Customer Success at Sideways 6 explains the central role of his function as the 'voice of the customer' within an organisation, feeding back on services and product to better meet their needs. He also suggests that companies neglecting to put their customers front-and-centre of their operations, not only aren't able to serve them efficiently but also compete within their industries. So looking for a customer-centric vendor not only means you will be listened to and have a stake in your vendor's tech development, but is also a sign of a healthy business.

Listen to the podcast

?? How to trust a vendor?

So we know trust is important to achieve your goals, and we know to look for companies that 'put customers first', but can you really trust what a vendor says? The answer is, probably not, or at least not solely. The key is to find unbiased third-party opinion in reviews, referrals or analysts reports. 94% of B2B buyers use online review sites to make purchase decisions sites such as G2 , Capterra , Gartner Peer Insights and InfoTech These four sites alone amass an impressive 5 millions customer software reviews!

Decision-makers also rely on analysts such as Gartner , Forrester and IDC , who play a key role in demystifying technologies and challenges in specific sectors with detailed vendor assessments, product evaluations, and customer references. With enhanced third-party validation, analysts' impartial evaluations guide companies in making informed decisions and avoiding misleading claims from vendors.