Trust in Tech: How Can Fintechs Build Consumer Confidence?
Literal Humans
A content and digital marketing agency by humans for humans. We build resilient growth for mission-driven brands.
Editor’s Note
Fintech consumers think generative AI is about as trustworthy as your cheating ex — yet the majority would still remain with their financial service provider if they became aware it was using GenAI for its operations.?
This highlights a trust gap that financial institutions need to bridge by enhancing transparency and regulation around the use of AI technologies.
Coming up in this edition:
What Role Can Fintech Play in International Aid?
Web3 and blockchain technology have the potential to deliver aid to civilians during crises in unprecedented ways, but trust, security, complexity, and regulatory challenges hinder widespread adoption.?
Last month on the Tech Can’t Save Us podcast, we spoke to Dr. Melyn McKay, Co-Founder and CEO of Coala Pay, which is building blockchain-based solutions to improve money movement in the international aid sector.
Listen to our conversation with Dr. McKay to discover the potential of fintech-powered aid solutions and how Web3 and blockchain are transforming the sector.
8 Trust-Boosting Marketing Strategies for Fintech Brands
How CRED Gained 16 Million+ Users and Became a Unicorn in Just 3 Years
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The problem
CRED Founder Kunal Shah set out with a clear mission: to grow a large and loyal user base fast in a crowded, highly competitive market.?
CRED’s solution
Understanding the role of consumer trust in fintech success, Shah built CRED on three pillars: Trust, Exclusivity, and Innovation, and the brand’s whole marketing ethos is grounded in these principles.
However, Shah went a step further, leveraging his personal brand and substantial following to give CRED a public face and enhance its appeal.
Discover the strategies CRED used to appeal to Millennial audiences and become one of India’s most successful fintechs in this blog post.
Prompt: Use ChatGPT to Curate Customer Success Stories
One of the best ways to build trust in your fintech brand is by telling customer success stories.?
Use the following prompt in ChatGPT to analyze and curate positive customer experiences into compelling narratives, showcasing real-life success stories:
“Given a collection of customer reviews and ratings, synthesize these into a narrative showcasing the positive impact our fintech service has had on our customers’ lives.
Highlight key benefits mentioned, personal stories of financial empowerment, and how our service stands out from competitors. Aim for a tone that is inspiring and relatable to potential customers.”
Pro tip—Don’t just share your AI-generated narratives as-is; make sure you have a human review before hitting “Publish.”
Fractional CMO | Marketing Consultant | Speaker
8 个月So much great content in this week's newsletter: ?? A podcast with Melyn McKay (Ph.D.), founder of Coala Pay. ?? A teardown on how CRED built a brand on trust and CEO Kunal Shah's personal brand to became one of India’s biggest fintechs. ?? And, as always, a useful ChatGPT prompt to take home!