The Trust Recession: Navigating a World of Diminished Trust Utilizing the 7-11-4 Marketing Rule.

This week Ray Matthews knocked it out of the park on Coffee Connect.?

Speaking to the foundation of why people are attracted to, feel value from, and ultimately do business with you.? First stating the obvious regarding TRUST and then the not so obvious, that we given the amount of information, the rate, and manner in which information is delivered are in a “Trust Recession”.

What Is the Trust Recession?

Collaboratively the group determined the term?“trust recession”?encapsulates a sobering reality: we live in an era where trust is scarce. Whether it’s due to phishing scams, political misinformation, or the proliferation of AI-generated content, people find it increasingly difficult to place their trust in others. The erosion of trust affects our interactions, decisions, and perceptions.

Trust in an Attention-Starved World

In today’s attention-starved landscape, gaining trust is more challenging than ever. We’re bombarded with information, and skepticism prevails. Whether you’re the one seeking trust or the one expected to extend it, the trust recession impacts us all.

?For entrepreneurs and marketers, building trust is paramount. High-ticket sales, client relationships, and referrals all hinge on trust. In a world where authenticity is questioned, businesses must navigate this trust deficit strategically.? Consider your daily interactions. Do you hesitate before believing what you see online? Are you cautious about sharing personal information? The trust recession colors our experiences, making us more discerning and guarded.

Whether you’re an individual or a business, prioritize trust-building. Authenticity, transparency, and consistency matter. Nurture trust with your clients, customers, and network.? Remember, in a world where trust is scarce, those who cultivate it stand out

Now, let’s address the?7-11-4 rule?and how it can help. This rule sheds light on the path from prospect to client:

1. 7 Hours of Content: Someone must be exposed to your content for approximately 7 hours. This exposure builds familiarity and trust.
2. 11 Touchpoints: These touchpoints can take various forms—emails, social media interactions, website visits, or in-person meetings. Each touchpoint reinforces your message and brand.
3. 4 Different Locations: These locations can be physical or virtual. They represent different contexts where your prospect encounters your content. Whether it’s a storefront, an email, a YouTube video, or a social media post, diversity matters.

?It’s a simple yet powerful approach. Remember, building rapport over time is essential for successful conversions.? Knowing the lifetime value of your customers is critical. It helps you make informed decisions about marketing, pricing, and customer retention. Whether you’re selling high-ticket items or more affordable products, understanding customer value ensures long-term success.?? Thank you to all the participants, thank you Ray for all your wisdom.

If you want to learn more about the conclusion of this week’s discussion watch the playback on Coffee Connect You Tube channel.? You can also learn of the follow-up sessions scheduled in April on how to implement strategies that will ultimately make your business life easier.? Lastly let me encourage you all to join the ZOOM call on Tuesday morning at 10am EST right from HERE.

?Until next week I hope each of you reading this follow through to achieve your greatest potential and help to change the world.?

?

?

Your CCO