Is Trust the new Gold in Data Privacy?
Debbie Reynolds
The Data Diva | Data Privacy & Emerging Technologies Advisor | Technologist | Keynote Speaker | Helping Companies Make Data Privacy and Business Advantage | Advisor | Futurist | #1 Data Privacy Podcast Host | Polymath
Welcome to "The Data Privacy Advantage Newsletter," which will be a monthly resource hub of practical information, advice, and content that will help organizations make Data Privacy a business advantage.
Is Trust the new Gold in Data Privacy?
With the tightening of global regulations around Data Privacy, organizations are limiting their third-party risk. Individuals are trying to vote with their feet with products and services; investors are trying to find the next best bet. All of these forces are influenced by Trust. So is Trust the new Gold in Data Privacy?
It is no coincidence that Apple, after implementing its App Tracking Transparency that limited third-party data sharing risk changes in 2020, saw its biggest revenue jump in Q4 2020. Also, it was reported in 2022 that major companies that sell data of individuals for advertising lost over $278 billion dollars due to Data Privacy related changes. We see Google try to eliminate the third-party cookie and introduce their "Privacy Sandbox." Not to mention all of the litigation in Europe regarding cookies (Max Schrems), adtech real-time bidding (Johnny Ryan), Google Fonts and Google Analytics, and international data sharing agreements like the now invalidated EU - US Privacy Shield.
Companies need TRUST the most, and many are trying to navigate the tectonic shifts related to Data Privacy. What is your plan to deal with Trust & Data Privacy?
Introducing the PACT Data Privacy Trust Framework & Scorecard
In March of 2022, Debbie Reynolds, "The Data Diva," launched the PACT Data Privacy Trust Framework & Scorecard. This Framework can evaluate regulatory and business risk and the Trust of individuals around Data Privacy. This is a gut-check for organizations of all sizes to rate and triage their Data Privacy challenges. This Framework addresses Purpose, Alignment, Context, and Transparency. Watch this video to learn the basics as Debbie Reynolds explains the PACT Data Privacy Trust Framework & Scorecard in 6 minutes.
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Visit our website to learn more about the PACT Data Privacy Trust Framework & Scorecard.
"The Data Diva" Talks Privacy Podcast
Here is a sneak preview of our March 2022 Podcast Guests:
Don't miss the new weekly episodes of "The Data Diva" Talks Privacy Podcast, so listen and subscribe.
Do you need more of a Data Privacy Fix?
Debbie Reynolds Apple not just implemented App Tracking Transparency to limit third-party data sharing risk, they also recently expanded user data privacy such that no employee of Apple can access any user's data in their custody, considering their recent studies underscore the need for this (see the link below). So they are solving for user privacy and winning trust at multiple fronts, while rest of the tech world sleeps at protecting user data from the epidemic of breaches. It's a real shame that out of the 30k+ SaaS services out there, only a handful of them use the Apple model of data privacy. (https://www.apple.com/newsroom/2023/12/report-2-point-6-billion-records-compromised-by-data-breaches-in-past-two-years/)
The Arts, Non-profit, Leisure copywriter.
3 年Thank you.
Building a Global Cybersecurity Legacy
3 年Thank you for the invitation and I look forward to your monthly newsletter on Data Privacy. ??
Chief Executive of GameChanger Pty Ltd and President of Australian Risk Policy Institute
3 年Thanks Debbie, much appreciated. Tony
Vice President Senior Information Manager at Swiss Re
3 年Debbie thanks for the invitation to subscribe to your newsletter