Trust Must Be Earned
Deanna Russo
Attract The People You Want To Reach, Change The Way You Think About LinkedIn?, It’s About Know, Like and Trust, The Triangle Strategy Helped Me Grow From 400-30,670 and counting, LinkedIn Trainer, Speaker, Author
LinkedIn is turning into Facebook. I see that comment quite often. While I disagree, I understand where the statement is coming from.
I'm a big fan of being human here. I've said it before and I'll say it again, LinkedIn is not B2B, it's H2H. H2H means human to human.
Wait! Don't leave yet! This is worth sticking around for.
While we have to relate with you here, we also have to understand why you're here.
OK, I'll explain. If you are a business owner, we need to talk business. If you are here with goals that mean earning the trust of people here, we need to talk about it.
To earn the trust of people who follow you here...you have to earn it. To earn our trust, you have to tell us why we should trust you.
When I started here on LinkedIn nearly 6 years ago, all my content concerned my work. It took over a year before I posted anything that wasn't professional here.
The purpose of content here on LinkedIn is to be the megaphone for the masses so the masses can and should trust you.
So...
Now, that being said, LinkedIn is still H2H, so we still need to relate to you. Just think of your content game as a filing cabinet.
Pull papers out of the H2H folder AND pull papers out of the professional/business folder too.
Oh and don't forget to tell us about what lights you up, what keeps you going. You know, like my fandom for the Buffalo Bills OR my love of music!
Maybe I should pick page from the "What lights you up file" soon....
How are you earning the trust of people who follow you here on LinkedIn?
------------------------------???
?? Hi!? I’m Deanna Russo!????
I help you Leverage Up, LLC on LinkedIn!????
My differentiator is I am the only LinkedIn coach who teaches her clients strategic engagement. What's the point of a really good LinkedIn profile if the right people don’t see it???????
Liked this post? Want to see more????
?? Ring it on my Profile???
Follow #Purplesquirrelmagnet and #LeverageUp
CPD Accredited Trainer at Michael Thomas Coaching Unleash Your Inner Confidence. Empower Yourself, Empower Your Future. Customized Coaching for Lasting Impact. Achieve Your Goals with Confidence.
2 周This is an excellent article that highlights the importance of building trust on LinkedIn. Your advice on balancing professional and personal content is spot on. By sharing personal stories and experiences, we can connect with our audience on a deeper level and establish trust. I agree that being authentic and relatable is key to building a strong online presence. By sharing our passions, interests, and challenges, we can create a more engaging and genuine connection with our followers. Thank you for sharing your insights. I'm inspired to continue creating content that resonates with my audience and builds trust.??? ?? ??
Retired
1 个月Thanks for sharing, Deanna I really enjoyed reading your post!
Retired
1 个月Well said Deanna
Recruiting Leader & Career Coach ?? fulphilling your journey? in your Job Search & Talent Strategy in 90 Days or Less! HR Business Partner. Employer Branding Strategist. Opera Singer ??
1 个月I love what you said about this place being H2H, friend! It is so so very true! ??
Versatile Software Engineer and Technology Industry Champion
1 个月I definitely see where the sentiment about LinkedIn turning into Facebook comes in. It's mainly because the political content on here has gotten uncomfortably common for my liking and I suspect that of others. It's to the point where people apologize for mixing in a personal post, but I tell them there's no need because that's part of their story.