Trust is KEY. But how?

Trust is key. But how - how do we earn people's trust, especially when you haven't transacted with them yet?

Of course, it's easier if you have the charisma of Jason Bateman (hence the cover). He was the secret to why "Ozark" had good traction initially. The audience "knows" him already and he is perhaps the most likable actor on the set of Ozark.

But for most people, it's a little harder to gain people's trust. But there's a faster way for people to get to know and trust you (eventually).

THE TRUST BANK

The "trust bank" is often an overlooked aspect of growing our business, but it's crucial to save up trust points to stay top of mind in our niche, get more clients, and stay relevant in this ever-changing world of the digital era.

First, let's recognize that trust starts with a feeling:

"Hmm, I think I like this guy. He seems legit and knows what he's saying."

or

"Hmm, he appears authentic and genuinely wants to help and doesn't ask anything in return. No BS."

So, how can we accomplish this?

THE ANSWER

First, I want to credit vlogging as a highly effective medium for addressing this challenge. Video content is undoubtedly influential, but the power of vlogging, where you talk directly in front of the camera, sharing tips, experiences, stories, and even a glimpse into your daily life, is truly remarkable. It has played a significant role in helping startups and solopreneurs build their businesses from the ground up, often without even realizing they're engaging in vlogging.

But vlogging alone isn't enough; we need to be cautious about how we approach it. Here are some tips on what to do (and what not to do):

VLOG TIPS

a) Be authentic - avoid using a script; instead, use an outline. It's simple but effective. Practice talking in front of the camera; it may take many takes, but trust me, it's worth the effort. It can be a pain to edit, but capturing that sincere moment is essential.

You can try reading from a teleprompter, but make sure the script doesn't sound scripted and you don't look like you're reading something. For me, it's harder to do that. Experiment and find what works best for you.

Another useful hack I found is going live on Facebook and YouTube without a script, just an outline. Going live helped me speak more fluently. The trick here is to go online during off-hours when most people who know you are sleeping. That way, you won't feel the pressure; you'll focus solely on capturing the video and editing it afterward.

b) Don't sell; only promote when you have a following. You can set up a Linktree or any other account for links to your products and website. But in the beginning, your goal is to establish trust, so avoid mentioning what you're selling. Wait for the right time and focus on adding value first.

c) Add value - share tricks you've learned that you think could be useful to your audience. If you can help them, it adds points to your trust bank.

d) Delivery - this next tip may require practice. Speaking in front of the camera can be nerve-wracking for some, while others are natural at it. The key is to make viewers feel like you're talking directly to them and that you're a true friend. Factors like maintaining direct eye contact (looking directly at the camera), using gestures as you would in real conversations, and having fun and joking about yourself are essential. Your tone is also crucial; it should convey the implied emotions of your words.

e) Sharing your life - depending on how private you want to be, the more vulnerable you are in your vlogs, the more significant impact it can have on building trust. If you share not only the ups but also the downs of your journey, people can relate to you as a real, imperfect person who has worked hard to find answers and share them with the world.

So there you have it. I believe these tips can help guide us not only with our vlogs but also in how we deal with potential clients or anyone else we communicate with.

Good luck and enjoy the rest of the week.

Cheers!

PS> Btw, Ozark is still streaming on Netflix . It's a must-see. You can thank me later :)

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