THE TRUST HOSPITAL INDUCTED AS CORPORATE MEMBER OF THE CHARTERED INSTITUTE OF MARKETING, GHANA (CIMG).

In a momentous event held on Wednesday, June 12, 2024, at the Lancaster Hotel in Accra, The Trust Hospital Company Limited was formally inducted as a corporate member of the Chartered Institute of Marketing, Ghana This recognition sets the stage for The Trust Hospital to continue its journey toward excellence, leveraging its new membership to foster innovation, collaboration, and growth in the healthcare sector. This prestigious recognition underscores the hospital's commitment to excellence and innovation in healthcare marketing, marking a significant milestone in its journey toward enhancing patient care through advanced marketing strategies.

The induction ceremony attracted notable figures from various sectors, including healthcare, banking and finance, education, telecommunications, and marketing. These industry leaders gathered to celebrate these various institutions' strides in promoting effective marketing practices within every industry. Alongside The Trust Hospital, one other esteemed corporate institution was inducted, marking their commitment to excellence. By becoming corporate members of Chartered Institute of Marketing, Ghana , these organizations join a distinguished network dedicated to upholding the highest standards of marketing professionalism and ethics.

The Chartered Institute of Marketing, Ghana, renowned for its role in advancing marketing education and practices, acknowledged the hospital's innovative approaches in patient engagement, service delivery, and community health initiatives.

This membership is expected to foster further collaboration between The Trust Hospital and marketing professionals, contributing to the overall improvement of healthcare services in Ghana. By aligning with Chartered Institute of Marketing, Ghana , The Trust Hospital aims to leverage its marketing prowess to set new benchmarks in the healthcare industry, enhancing its service delivery and community outreach efforts.

The ceremony was a blend of formal addresses, presentations, and networking sessions, highlighting the symbiotic relationship between healthcare and marketing. Attendees had the opportunity to exchange ideas, explore potential collaborations, and discuss the future of healthcare marketing. The event underscored the importance of integrating marketing strategies into healthcare to improve patient experiences and outcomes.

The presence of the CEO, Dr. Mrs. Juliana Oye Ameh, management members and some staff of The Trust Hospital at the ceremony demonstrated the hospital's collective commitment to this new chapter.

Their participation reinforced the hospital's resolve to embrace the opportunities presented by the CIMG membership. The hospital's leadership views this membership as a platform to enhance their marketing strategies, improve patient engagement, and contribute to the broader healthcare community in Ghana.

The induction of The Trust Hospital as a corporate member of the Chartered Institute of Marketing, Ghana, is a significant achievement that promises to enhance the hospital's marketing capabilities and service delivery.

During the ceremony, Mary Lawson, APR, ACIMG , Head of Corporate Communications and Marketing at The Trust Hospital Company Limited, was also inducted as an Associate Member of the Chartered Institute of Marketing, Ghana (CIMG).

This recognition sets the stage for The Trust Hospital to continue its journey toward excellence, leveraging its new membership to foster innovation, collaboration, and growth in the healthcare sector.