Trust gap between traditional and new media widening across Europe
Levels of trust in traditional media are increasing across Europe as people question the veracity of what they see and read online. Public trust in traditional media (broadcast media and the press) increased in the last year as trust in the internet and social networks continued to fall.
According to a new EBU study – Trust in Media 2017 - broadcast media remains the most trusted media throughout Europe. Radio is the most trusted medium, trusted by 59% of EU citizens, closely followed by TV at 50%. In the last five years, trust in both media has continued to grow across Europe.
Trust in the written press has also increased over the last five years although it is generally still not seen as a trusted medium in most European countries.
Meanwhile, potentially fuelled by the debate around fake news, trust in the internet and social networks continues to fall and trust in social networks is at its lowest ever level. Only 36% of EU citizens tend to trust the internet and a mere 21% of EU citizens say they trust social networks. Those who did not trust social networks outnumbered those who did in all 33 countries surveyed.
More at: https://www.ebu.ch/news/2017/05/trust-gap-between-traditional-and-new-media-widening-across-europe
thanks Nicola - a very interesting theme. However quite complicated as good media (eg public service) trusted. Much low quality media not trusted (see eg Brexit media coverage. Re social media it is not a question of trusting social media - it is a question of whether you trust the people posting their views / stories on social media. An important difference.