Inside CRED's work culture: Trust is earned not forced
Nandini Singh
Top 0.1% Job Seeker Expert on Topmate | Former HR Professional | Building Supes and Designfolio
88% of the employees would recommend working in CRED. When seen culturally, CRED is a trend setter today. It has successfully broken the stereotype of Startups running on bad and aggressive culture.The company has laid down the very first step towards building culture that is 'choosing the right fit'. Cracking CRED is absolutely no cakewalk and consists of multiple process and rounds.
The fintech company has over 40 former founders in its team. And these team members include musicians, stand-up comedians, writers, theatre artists, poets and more. This beautifully depicts how CRED promotes versatility and diversity into their culture.
At CRED building equity and trust between the stakeholders and candidates becomes a top?priority during the hiring process.
The top two policies of CRED that makes it the best place to work at is its Leave policy where there is no limit to the number of leaves an employee can take and these are not even tracked. And the second is Advance salary pay policy according to which salary can be provided in the beginning of the month itself and this policy includes the new joiners as well. In addition to this, the pay scale at Cred is spectacularly fair and higher than 70-80% of the companies today.
The company has emerged from the principle that says 'Trust is earned not forced' by one of the most influential personality in entrepreneurial world Kunal Shah . Based on trust, ownership, innovation and entrepreneurship, Cred has more to it than being just an organisation.
Here's what organisations can learn from Cred:
?? THE ART OF CHOOSING:
Recruitment at Cred has the least to do with filling vacancies. Cred involves cultural requirement into their recruitment along with required skills. The interviews are based on hard skills, soft skills and values which gives the company an upper hand when it comes to retention. Basically the company doesn't hire, it chooses. Every organisation should start bringing in people who are also a culture fit and not just skill fit.
?? EMPLOYEES FIRST:
Cred's culture is not just appreciated, but its sung. The reason being the company leaving no stone unturned to priortize the employees through its culture, pay scale, policies and benefits. Therefore the organizations can blindly learn from Cred in this particular aspect of creating a world that puts people over all.
?? GOING UNCONVENTIONAL:
Cred is known for its unconventional and innovative policies and guidelines which matches the needs of todays world. Modifying policies like Leave policy or Advance pay policy, according to the need of the culture and people is setting examples for every other organisation out there.
In conclusion, every organisation has its own culture and values, but Cred being a new age startup has definitely secured its position in the list of best organisational cultures in the world.