Trust by Design: Implementing Community-Driven Verify
TruAnon inherently safe digital identity
TruAnon prevents identity fraud, scams and bad actors from exploiting your profile-based service
This newsletter covers trust, safety and online identity issues relating to profile based businesses worldwide. In this issue we discuss how to implement a community-driven approach where credible folks naturally share the benefit of becoming more so, while making outliers of the rest.
Behavioral Science
See how "Unknown" accounts transition to a credible identity having verified digital footprints that others can see and share. A community-driven approach where natural behavior prevents abuse and builds trust.
This article outlines results of this implementation, demonstrating the behavioral science underlying this result.
You Already Are Your Digital Self
We use Digital identity. All you need are links and profiles other people know you by to confirm as your own. We take this idea a critical step further by tabulating the depth of interconnections involved.
Members easily boost their own confidence by confirming and connecting more properties. More digital footprints means more confidence.
The Unstoppable Force
Being visibly available to anyone means avoiding confirmation is as clear as having it, and this promotes interaction.
The Unavoidable Reality
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What makes this unique is that reporting your rank and score makes you visibly trusted, even without need to display the properties used to boost that score.
The Law of Interaction
This is important because verify as a clear, public choice engages the entire community, and natural behaviors compel users along one of two paths.
The science behind this natural behavior pattern is simple: interactions inevitably lead members from an "Unknown" state towards a path defined by their intentions.
The Tipping Point
This equation is not complicated.
Fraudsters avoid transparency while regular folks share the benefits —that's all you need to tip the scales to one side or the other.
A "Credible" rank carries the same confidence as physical ID and is available to anyone in about ten minutes. Fraudsters can't buy their way in, and the effort to sustain a fake presence is too costly to maintain in such a public way.
This means every member's intent and credibility become transparent through their actions, making traditional verify unnecessary while enhancing community safety and trust at scale.
The result is an immediate impact on revenue that is community-wide and automatic. Profile fraud is eliminated and accounts that naturally verify are worth up to 5X or more than those remaining "Unknown".
Team Builder, Startup Cofounder and App Store Inventor
1 年It's all about this: "Being visibly available to anyone means avoiding confirmation is as clear as having it" — when you compare to traditional verify where you get no value but must surrender private documents, it's no wonder given the option people choose digital identity but the fact that members verify on their own? Means your membership is continually improving in value and in trust.
The Data Diva | Data Privacy & Emerging Technologies Advisor | Technologist | Keynote Speaker | Helping Companies Make Data Privacy and Business Advantage | Advisor | Futurist | #1 Data Privacy Podcast Host | Polymath
1 年TruAnon inherently safe digital identity great newsletter.