Trust is Currency: How to Get More in 2022

We all want to up our gains in the new year. While we’re all focused on growing our businesses, wealth, and success, we should also be investing in our relationships with others.?

When People Work Together, Magic Happens?

When it comes to business, trust is currency.?

I was reading?a great article from Forbes?recently that discussed how building trust is essential for developing your brand’s credibility — with both your clients and your team members.?

Building trust is critical for achieving the maximum potential of your team, as well as ensuring that your clients are having the best possible experience when doing business with you.?

Why Clients Demand Trust?

According to the?2020 Edelman Trust Barometer Special Report, 70% of consumers say that trusting a brand is more important than ever. 53% of respondents said that trusting a company is the most important factor when making a buying decision — even more than price.?

A report by?Accenture?found that more than 7,000 companies said that trust was as important for the financial health of a company as growth and profitability — and losing trust leads to a significant reduction of revenue.?

Trust is what converts prospective consumers into real clients. Looking one step further, trust is what transforms a one-touch client into a repeat brand enthusiast.?

Your clients know that your company is dependable and always delivers the maximum value, encouraging them to keep coming back.?

Why Your Team Needs Trust?

Trust is also what attracts high-performance individuals to your company.?

Trust allows you to retain talent. Your team members need to know that they’re invested in a business that cares for them.

What encourages your team members to give their work their absolute all is trust. They know that what they put in is appreciated, and ultimately benefiting the entire organization — themselves included.?(Click here to continue reading...)