Truly Human Companies Can Change The World

Breaking News: Yesterday, I wrote about the CEO, Ebunoluwa Okunbanjo, of Bento Africa who continually violated the dignity of his employees. He has been suspended as CEO. No employee deserves to work with an uncaring CEO and toxic and oppressive environment.

In my book, Truly Human Company (available on amazon.com), I illustrated how a company can impact a community and the world by caring for its people. Those who try to make the world a better place without taking care of their employees. To change the world, all a company needs to do is focus on its employees and invest in them.

CEOs should not design their business to make a profit. Profit is an outcome, not a focus. They should design their business to provide fulfillment, meaningful relationship, a sense of belonging, success, and safety to employees. Employees should become better in all dimensions because they joined a company. Profit is the outcome of employees being invested in the vision of the company.

Truly Human Companies are businesses that build people and not economics. They make people better and not just make profits. The major reason for their economics is to make their people better humans. Humans are going extinct on earth. Truly Human Companies are the factories where humans are made.

Care is the most fundamental human trait. When you care for people, you trigger the human part of them. However, when we violate their dignity by not caring for them, we trigger the beastly nature. There is a beast and an angel in every person. The part you see is the part that manifests.

When you build your employees, they build the company by treating the customers with dignity. They go home and treat their family with dignity. Their family treats everyone they relate with in a dignified way. Care unlocks our humanity and spread dignity throughout the world thereby healing the poverty of dignity.

This makes a company a healing organization. CEOs should care for their people by providing them with all they need to succeed in the workplace, home, and in society. They should create a system that not only helps them with their career but their lives too. Everything in the workplace should be used to serve and build the people, not the people used to serve them.

The greatest gift a CEO can give to employees is an environment to grow and an assurance of a bigger and better future. When they know that economic value will be used to take care of the human value, they will do everything to ensure the human value continually create economic value.

The business that will make the world better is an unusual business. Here are a couple of gifts it gives.

1. Gift of Employer to Employee: Better Management guarantee Better Jobs

A good manager is a man who isn't worried about his own career but rather the careers of those who work for him. - H. S. M. Burns

2. Gift of Employee To Employer: Growing Employee Adds Value to Employer

3. Gift of Employer to Customer: Better Employee Serves Customers Well

"Always treat your?employees exactly as you want them to treat your best customers."?--Stephen R. Covey, author of The Seven Habits of Highly Effective People

4. Gift of Employee to Customer: Growing Employees Do More for Customers

“When You Learn More You Get To Achieve More.” Robin Sharma

5. Gift of Employer to Society: Better Business Creates a Satisfied Customer

“Customer satisfaction is the most important service we can provide to our community.” Sandy Prince

6. Gift of Employee to Society: Better Employees Give Value to Society

"A leader who produces other leaders multiplies their influences." John C. Maxwell

7. Gift of Employer to Nation: Growing Business Make Nation Prosperous

“Failing organizations are usually over-managed and under-led.” Warren Bennis

8. Gift of Employer to The World: Purposeful Business Makes The World A Better Place

“We have to bring this [business] world back to sanity and put the greater good ahead of self-interest.” Paul Polman, former CEO of Unilever

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Our goal is to help companies and startups develop the Truly Human DNA so they can help build a better world.

?JOIN THE APRIL COHORT

When you join the April Cohort of the Startup Academy, in 3 months you will learn to:

1. Attain offering-need fit

2. Validate your Value Proposition

3. Prove Your Business Model

4. Develop your Customer Acquisition System

5. Introduction to Culture Design

To be part, kindly send a WhatsApp message to +2348101671745

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