Trulience interactive avatar platform announce partnership with the Metavethics Institute

At Trulience, (https://trulience.com/) we are at the forefront of interactive technology, creating lifelike avatars that educate, engage, and connect in impactful ways. While innovation drives our work, we believe progress must be guided by strong ethical principles. That is why I am delighted to announce a new partnership with the Metavethics Institute, a collaboration that embodies our shared commitment to shaping a responsible and inclusive technological future.

The Metavethics Institute (https://www.metavethics.com/) is an independent, not-for-profit think tank dedicated to establishing a new field of research, democratising knowledge, and developing ethical best practices across vital areas such as integrity, privacy, safety, diversity, equity, and inclusion. Their mission resonates deeply with our values at Trulience, as we strive to create technology that is not only innovative but also ethical and sustainable.

I am honoured to have been invited to join the Institute’s expert advisory board. This role presents a unique opportunity to contribute to their vision of enabling sustainable, ethical, and inclusive practices for technology-driven organisations — work that has never been more important.

In addition to my role at Trulience, I am passionate about the Smartphone Free Childhood movement, (https://smartphonefreechildhood.co.uk/) which advocates for protecting young children from the potential harms online. Collaborating with the Metavethics Institute provides a powerful platform to further this mission, while addressing broader ethical questions in technology.

Together, Trulience and the Metavethics Institute are on a journey to ensure that innovation serves society and reflects our core values. I am excited to contribute to this work and look forward to what we will achieve together.

Stay tuned for updates as this partnership progresses!

Rich